BrewDog to open sites at travel hubs
The business has teamed up with food and beverage outlet operator SSP Group to bring the Scottish brand to various travel locations nationwide with London Gatwick to be the first outlet scheduled to open in December.
BrewDog Gatwick will offer guests dishes including chicken wings while it’s drink offer will feature rare and exclusive beers sourced from the company’s beer programme.
The bar will also feature the brand’s classic alcoholic and low-alcohol drinks menu including spirits, cocktails, wines, soft and hot drinks.
Business journey
The partnership will bring new craft beer experiences to thousands of travellers, according to BrewDog co-founder and CEO James Watt.
He added: “It’s part of our own journey as a business. We want to make everyone as passionate about craft beer as we are.”
The Ellon-based firm’s bar footprint is expanding around the globe with new sites opening in the US, India and Australia in recent months.
Earlier this month, it announced a partnership with Bud China to open venues in the world’s biggest beer market.
Huge potential
SSP UK & Ireland CEO Kari Daniels said: “BrewDog is a globally renowned brand with an incredible back story and huge potential to do well in the travel space.
“It’s a brilliant step in our growth to help BrewDog build its brand in the UK travel market and we are confident our shared values and combined expertise will pave the way for a successful partnership.
“London Gatwick, which is a truly international airport and welcomes a particularly relevant passenger demographic, is an excellent starting place for our adventure together.”
London Gatwick chief commercial officer Jonathan Pollard said he was delighted to be welcoming BrewDog’s first London airport bar.
“BrewDog is a fantastic brand and one I’m certain will be well received by London Gatwick passengers.”
