- Take part in the survey here.
Launched earlier this year (March) by Budweiser Brewing Group UK&I (BBG), the #ItStopsWithMe campaign looks to encourage pubs and bars across the nation to pledge to calling out unacceptable behaviour.
This followed research from BBG found 63% of women claimed to have planned their route home before going out and were more likely to visit a night-time venue if it had measures to improve women’s safety.
Further understanding
To help get deeper understanding on how the “state of hospitality industry” on harassment and discrimination, a two-minute survey has been designed, aiming to be used as a benchmark to strive for progress in this area.
Furthermore, pubs and bars can sign the pledge here and can access resources to support staff in tackling these issues, with a goal of 10,000 venues targeted to join the initiative. BBG has also produced a video for the campaign that can be viewed on YouTube.
Commitment to teams
BBG on-trade director Jean-David Thumelaire previously told The Morning Advertiser how the campaign started internally where BBG had feedback from its teams about experiences of harassment or discrimination.
He said: “It’s more than a campaign. It’s a commitment. We are going to always prioritise people over profits and we’ve made a commitment to our teams and are encouraging all our pub licensee customers to do the same. It’s happening every day to bar staff as well.
“We’re already seeing quite good traction. We’ve had more than 300 pubs sign up to the pledge directly with us.
“We are seeing a lot of our competitors and fellow suppliers join the movement as well. This is not branded as a Budweiser campaign on purpose because we don’t want this to be a broader campaign, we want to solve this industry problem.”
