BrewDog Distilling Co reveals new spirits range and £7m growth plan
Aiming to “break the mould” of premium spirits, the new range consists of several new serves across the vodka, rum and gin categories.
Tasked with delivering a “grain to glass” experience, the portfolio will also benefit from £7m investment into an updated still house and bespoke bottles as well as a new branding and marketing plan for 2023.
LoneWolf Gin, a Scottish gin handcrafted using small batch copper stills before being infused with Tuscan juniper and pine from BrewDog’s Lost Forest.
The gin range features four varieties: Original (40% ABV), Mexican Lime and Cactus (38% ABV), Peach and Passionfruit (38% ABV) and Bramble and Raspberry (38% ABV).
While the brand’s new vodka range, Abstrakt, has been crafted in a copper triple bubble still and distilled for four days before reaching its award-winning levels of purity in a 20-metre-high rectification column, filtered just once to ensure a smooth and flavourful spirit with subtle notes of icing sugar and vanilla.
New expressions
Astrakt will also be available in four varieties, Original (40% ABV), Madagascan Vanilla and Toasted Marshmallow (38%), Watermelon and Strawberry (38% ABV) and Raspberry and Lime (38% ABV).
Lastly, BrewDog Distilling Co.’s new rum portfolio, DUO, features three spirits, all 40% ABV, made from a combination of Scottish and Caribbean rum’s infused with spices from across the globe.
DUO will be available in three flavours, Spice, with citrus, vanilla and fiery ginger notes, White, with tropical fruit and caramel notes, and Pineapple, offering mango and papaya alongside fiery ginger.
All new expressions will be availble across the BrewDog estate and direct from its webshop from July in 70cl bottle format, priced between £21 and £26 per bottle.
In addition to the new spirits range, the brand has also launched a new distillery, located over the road from the BrewDog brewery in Ellon, Aberdeen, tripling the distillery’s production output.
With the new distillery able to house more than 10-litres of spirit versus the original 3,000, BrewDog Distilling Co. has also planned to lay down some 2,000 whisky casks this year in the new site’s temperature and humidity-controlled storage area.
Exciting development
Designs to open the venue to visitors with a custom-built mezzanine viewing platform and taproom style tasing area are also in place.
BrewDog co-founder Martin Dickie sits at BrewDog Distilling Co.’s CEO, joining the brand’s managing director Steven Kersley, with a combined focus on creating “globally recognised brands that will put consumer value and planet longevity” at their core.
Kersley said: “2023 sees the most exciting development in BrewDog spirits we’ve ever seen, tripling our distillery size and creating a cutting edge, new craft spirits portfolio will see some serious tidal waves in the industry.
“With Martin Dickie as our new CEO, and increased financial investment, we’re putting everything we’ve got into BrewDog spirits, they are bold, adventurous, flavour-forward and hugely accessible to all.”
