The UK's number one cocktail brand1, we started out creating premium mixes and purées for bartenders.
It’s always been our aim to make cocktails accessible to everyone and our latest release is no different.
Our new Shake and Serve range, launching this month, has been specifically developed with the busiest bars in mind, enabling them to serve up delicious cocktails in seconds and capitalise on this thriving market.
Three reasons to stock
- The opportunity in the cocktail category is hotter than ever, and now is the ideal time to get involved. In 2022, sales of cocktails reached a total over £680 million2, a growth of 132%3, with nearly 10m4 consumers regularly sipping their favourites in pubs and bars.
- FUNKIN COCKTAILS’ new Shake and Serve range makes it quicker and easier than ever to serve up perfect cocktails every time in a matter of seconds. Each bottle contains one perfect serve of 140ml at 10% ABV to be served in three simple steps: just chill, shake and pour.
- Any pub or bar can be up and running overnight. You might think cocktails can be messy, time-consuming, or expensive, with complicated training and equipment required. Our new Shake and Serve range proves that’s not the case and is a fuss-free way to elevate your drinks selection.
One key piece of info bar staff need to know
On average, cocktails drinkers are prepared to pay an extra £3.50 for every serve5, so keeping consumers happy with their favourite serves is also great for increasing margins.
The perfect serve
Simply chill, shake the bottle for 10 seconds and serve for a sumptuous cocktail, complete with a lightly foaming head to give consumers the ultimate drinking experience.
Our Shake and Serve range is kicking off with three of the nation’s favourite cocktails:
- Pornstar Martini, the UK’s favourite, making up nearly one in five cocktail orders6. Why not garnish with half a passionfruit to add extra wow-factor?
- Sex on the Beach, taking the number two spot7 in the hearts of British cocktail lovers. Best served with a slice of orange.
- Strawberry Daquiri, the UK’s favourite fruity flavour8, which can be complemented with a slice of strawberry.
Check out the FUNKIN COCKTAILS trade hub to find out more: https://funkincocktailstrade.co.uk/
Sources:
1 Nielsen PRE MIXED ALCOHOLIC DRINKS Total Coverage YTD 17.12.2022
2 CGA Mixed Drinks Q3 2021-2022
3 CGA Mixed Drinks Q3 2021-2022
4 CGA Mixed Drinks Q3 2021-2022
5 CGA Mixed Drinks Q3 2021-2022
6 CGA Mixed Drinks Q3 2021-2022
7 CGA Mixed Drinks Q3 2021-2022
8 CGA Mixed Drinks Q3 2021-2022