Tanqueray releases Flor de Sevilla 0.0%
Diageo has announced the launch of the latest innovation from Tanqueray, Flor de Sevilla 0.0%.
Offering a refreshing alternative to the brands original Flor de Sevilla gin, the new serve has been crafted to deliver all the bitter-sweet and zesty flavour with none of the alcohol, best served in a G&T over plenty of ice and topped with a premium tonic.
Tanqueray Flor De Sevilla 0.0% is available now from Amazon in 70cl bottles at RRP £17.
Black Sheep Brewery relaunches Milk Stout
Yorkshire-based Black Sheep Brewery has teamed up with the Human Milk Foundation (HMF) for the 2nd year running to launch a fundraising campaign supporting the donation of human milk to feed sick and premature babies.
Milk Stout, described as a silky and creamy stout with notes of chocolate, vanilla and coffee, is brewed with lactose and a robust malt blend, offering a satisfying sweetness that cuts against a light bitterness.
The stout is available in most major national retailers and features a ‘peel and read label’, which when scanned will direct you to the HMF site with instructions on how to donate.
Black Sheep Brewery CEO Charlene Lyons said: “We’re delighted to once again partner with the incredible people at Human Milk Foundation to launch this fundraising campaign.
“The fundraising campaign to support HMF will run for four weeks, in which we will aim to raise £15,000. However, our mission to raise awareness will continue indefinitely.”
Established in Hertfordshire by a group of parents, scientists, milk bank experts and doctors in 2017, HMF provides donor human milk to more than 40 NHS hospitals and thousands of families across England and Wales, alongside specialist lactation support.
HMF co-founder and director Natalie Shenker said: “The support of Black Sheep has allowed for the expansion of our milk bank operations so we can make safe, screened donor milk available via the blood bikers for hospitals and families across England and Wales.”
Black Sheep Milk Stout (4.4% ABV) is available now direct from the brewery’s webshop in packs of 10 or 20x500ml bottles at RRP £25.95 and £46.95 respectively.
Hofmeister brings back George the Bear
Hofmeister has announced the return of 'George the Bear' to advertise Hofmeister Weisse (5.1%).
Originally released in 2021, Weisse is made with Bavarian mineral water, locally sourced barley and Hallertau Hops, offering aromas of ripe banana backed with bready and brioche notes alongside lemon drizzle cake with a floral and spicy hop bitterness and a snappy finish.
‘George the Bear’ last appeared in commercials in the 1990’s but has returned as part of a major new advertising campaign with the tagline: ‘I’m Back. For classier beer, follow the bear’.
Hofmeister co-founder, Spencer Chambers, said: “It’s a big moment for Hofmeister to be able to bring back a grown-up George the Bear.
“He’s always been the elephant in the room for us and at some point, we were always going to have to take that on. The challenge was how we brought him back.
“Now he’s back we hope he can help us take Hofmeister from being a new, challenger brand to being the UK’s most loved premium world beer.”
Chambers added it was “important” for the premium beer market to once again have a “much-loved” brand with the sort of personality that previously made the beer category “exciting and vibrant”
He added: “We want to bring that sense of fun and innovation back and who better than a grown up, classier George the Bear himself.”
Hofmeister Weiss is distributed by national wholesalers including Molson Coors, Matthew Clark and LWC.
Heineken UK launches Cruzcampo in the UK
Heineken UK has announced the introduction of Cruzcampo (4.4% ABV) to the UK on-trade.
The brand exclusively revealed the launch to The Morning Advertiser earlier this week.
Heineken UK will support operators looking to stock Cruzcampo with PoS material as well as the roll-out of a multi-million-pound campaign and a competition for licensees to win everything they need to host a Spanish night.
The firms senior brand manager, Christopher Buckwell, told The MA while the positioning of Cruzcampo is a mainstream premium lager, the serve presents a “nice opportunity” for operators to draw in consumers looking for “premiumisation at an affordable price point”.
He said: “Heineken UK is really pleased to announce it’s bringing Cruzcampo, the number one draft beer in Spain, over to the UK.
“[Cruzcampo] offers consumers an opportunity to taste something really authentic, a really great quality beer with lots of heritage, but at a price point that isn't going to break the bank.”
Read more here.
House Coren expands portfolio with new rosé serve
Following the success of its first Charmat Method white sparkling wine, West Sussex based vineyard House Coren has expanded its portfolio to include a rosé version.
Boco Rosé (11.5% ABV) by House Coren is 100% Pinot Noir and made in England from grapes around Sussex.
The sparkling wine, like House Coren’s debut white version, is made using Charmat Method; a winemaking process that creates carbon dioxide when pressurised in large steel tanks to give it a natural fizz and fruiter flavours.
The new serve offers raspberry and strawberry flavours with a touch of peach and a fresh, floral finish.
House Coren managing director William Coren said: “The fruity notes the Charmat bring method combined outstanding quality of grapes grown here in England leads to a perfect 100% pinot noir sparkling rosé.
“We hope that by developing Boco Rosé we are continuing to expand the development in English wine and truly establish its well-deserved reputation in the market.”
Boco Rosé is available now from the brands webshop at RRP £26.
Sharp’s launches new cask hazy IPA
Cornwall-based Sharp’s Brewery has launched its first ever nationally available cask hazy IPA, Solar Wave (4.6% ABV).
Molson Coors-owned Sharp’s has pledged Solar Wave will hit the UK on-trade from April 2023 and comes as demand for hazy beers and IPAs continues to rise.
The new hazy cask IPA made in Rock, Cornwall, aims to deliver “the big, tropical hop aromas associated with new-world beers and a style and brand identity that stands out against more traditional-looking cask ales”.
The spring launch will be supported with bespoke glassware and on-pump branding.
Read more here.
Waterford Distillery releases new Cuvée whisky
Speciality Brands has announced the launch of Cuvée: Argot, a new permanent addition to the Waterford Distillery range.
The vibrant new whisky, which is distributed exclusively by Speciality Brands in the UK, brings together several of the brand’s Single Farm Origins to offer depth and complexity with a hint of true Irish peat.
Crafted by harvesting, distilling, and maturing Irish barley farm by farm, each expressing its own distinct terroir-derived flavour profile, the new serve is matured fully in a mixture of 37% first-fill US Oak, 19% Virgin US oak, 19% Premium French Oak and 23% Vin Doux Naturel – before being bottled at 47% ABV.
Waterford Whisky CEO Mark Reynier said: “Our somewhat sacrilegious view is rather than a manufactured product, Waterford Whisky is an agricultural produce.
“It’s of the land; our reverence for its raw material, barley. And Argot is our introduction to that Waterford Whisky world.
“On the one hand we can express barley by letting Ireland’s farmlands do the talking via uber-specific focus of our Single Farm Origins; or as in this case, with ultimate creativity, we can bring these flavours together for ultimate harmony and complexity in the same way as Bordeaux Grand Vin and Champagne Grand Marques.”
Waterford Cuvée: Argot is available at selected retailers, including Amazon, now at RRP £56.
Chapel Down announces limited-edition sparkling wine
English wine producer Chapel Down has released a limited-edition sparkling wine to mark the upcoming coronation of King Charles III.
Chapel Down Coronation Edition 2016 will see a limited run of 2,000 bottles, with all profits from the new serve donated to the brands charity partner, the Royal British Legion.
The wine is a blend of Chardonnay, Pinot Noir and Pinot Meunier from the Garden of England, Kent, aged on lees for five and a half years and described by its head winemaker, Josh Donaghay-Spire, as displaying “complex aromas of ripe apple, fresh red berries and toasted brioche”.
Chapel Down chief executive Andrew Carter said: “We are delighted to be marking this great national occasion with the release of a limited edition English sparkling wine and hope the nation joins us in toasting to His Majesty King Charles on 8 May.
“Whilst this is a moment for great celebration, it is also a moment of reflection and of giving back to those that protect our great nation.
“We are proud to be donating the profits from the sale of this wine to the Royal British Legion, a charity that supports members of the Armed Forces community and their families.”
Chapel Down Coronation Edition 2016 is availble now direct from the brand and wholesalers including the Whisky Exchange and Master of Malt at RRP £65.
If you have any new products being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to Rebecca.weller@wrbm.com and for any upcoming King's Coronation on-trade launches, please send details and images to Gary.lloyd@wrbm.com by Thursday 6 April.
