Most popular no to low beer still Heineken 0.0

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Booze free: the top no and low alcohol beer brands to stock have been unveiled(image: Getty/Anton Ar.v)

The UK’s favourite low and no-alcohol beer remains Heineken 0.0, data from The Morning Advertiser’s Drinks List showed.

The brand, which was first launched in the Netherlands in 2017 before it was rolled out in the UK, saw almost 150% more volume sales (up from 14,892HL to 37,205HL) and a similar proportion of 153.6% in value (from £12.2m to £30.9m).

Becks LA Alcohol Free (Blue) retained its second place with a rise of 72.8% in value to £10.9m and an increase of 70.5% in volume to 10,620HL.

In bronze position was Peroni Libera with 6,049HL – a rise of 93.2% for volume and at £6.6m in value (up 96.7%).

Second half

With a value rise of 161.4% and volume sales hike of 162.1%, San Miguel 0% took fourth place.

At the halfway mark, Erdinger Alkoholfrei was in fifth place after seeing a 173.7% hike in volume sales to 3,285HL and value also saw a rise of more than double at 183.3% to £2.5m.

While the brands at numbers one to five had not moved in their positions compared to last year, numbers six to 10 were all new entries for this year with the highest being Adnams Ghost Ship Alcohol Free.

The brand saw volume sales lift to 2,502HL (up 141.6%) and value sales rise to £1.6m (an increase of 137.7%).

New entry

Seven was Peroni Nastro Azzurro 0.0 and while previous figures weren’t available as it was only launched in April this year, it currently has total volume sales of 2,441HL and value of £2.7m.

Number eight was Lucky Saint Unfiltered Low Alcohol Lager, which saw a huge rise in sales in both areas.

For volume, it increased by 1,270.5% - up from 158HL to 2,167HL and for value, this was up by 1,208.6% from £200,000 to £2.7m.

BrewDog Punk AF took the ninth spot and saw the second largest increase in sales with an uplift of 422.6% to 1,649HL in volume and 460.7% to £1.7m in value.

The 10th spot was Brooklyn Special Effects. The 0.4% ABV beer had 1,560HL in volume (up by 284.5% from 406HL) and was worth £1.7m in value (a 316% rise from £400,000).

  • All data provided by CGA for the 12 months to 8 October 2022
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