Gordons most sold gin brand in 2022

Gordons Pink Gin was the most sold gin this year according to the Drinks List 2023, with a 63% increase in sales of 9-lite cases (lcs) from 166,256 last year to 271,031 this year and a rise in value of 66.9% from £184.2m to £307.5m.

The brands original serve also retained the same spot as last year, taking second place with a 135.4% increase in sales of 9lcs from 106,909 to 251,625 and a growth in value of 144.2% from £11.2m to £271.6m.

Moving up

Moving up a space, Tanqueray was the third best-selling gin this year, achieving a 149.1% growth in value and a 139.7% increase in sales of 9lcs from 35,663 to 85,502 while Bombay Sapphire moved down a space to fourth place with a 93.1% increase in volume and a 100.3% increase in value.

Coming in at number 5 and moving up one space, Beefeater gin saw the biggest growth on the list with an increase in volume of 140.2% from 28,907 to 69,448 and a 155.1% value growth from £37.9m to £96.8m.

Hendricks took sixth place, down 1 space vs last year, with sales of 9lcs increasing by 60.5% while Beefeater made another appearance with its Pink London Dry Gin variant, which moved up three spaces as the seventh best-selling gin of this year with an increase in value of 127.8% from £12.6m to £28.6m.

Tanqueray Flor De Sevilla moved up a space on this year’s Drinks List as the eighth most sold gin in 2022 after its sales of 9lcs rose from 10,746 to 19,393 while its value saw an 88.1% uplift.

New entry 

Proving a popular brand, Beefeater Blood Orange Gin was the ninth best-selling offering in this category, seeing increases of 46.1% and 52.4% in volume and value respectively, though the serve saw the smallest uplifts for this year and dropped two spaces on the list compared with last year.

A new entry for the tenth spot on the Drinks List 2023, Tanqueray 10 saw sales of 9lcs grow by 99.7% from 6,192 to 12,366 and a rise in value of 109.6% from £9.4m to £19.7m.

All data provided by CGA for the 12 months to 8 October 2022​​