Hybrid offer from Punch targets work life shift

The new operation, FAIM, sits next to the Square Tavern near Euston station and aims to tap into demand for the hybrid working lifestyles and allow people a great space to work away from the home and office.

The site, which is run under the company’s managed partners model, offers a social space, alongside working desk space, meetings rooms and a hot desk offer that includes unlimited tea, coffee, a pastry for breakfast and large plate for lunch, all for a competitive £15.

Robin Belither, md of management partnerships at Punch, said: “Through this fabulous investment in a previously unused space, we've created what we believe to be an exciting day to night venue. Perfect for those searching for a place to work, meet or simply enjoy great food and drink through morning, noon and night. Management Partners Faye Kewell & Petar Ivanisevic are determined to put FAIM on the map as the best venue in Euston for business, pleasure or both!”

The drinks menu includes hot drinks, juices and smoothies as well as cocktails and wines from around the world and the pub's operators have extensive experience in running coffee shops, as well as pubs. The drinks range compliments the brunch, small and large plates offering that aim to offer sustenance for hard working guests and keep them in the site.

The MA’s Ed Bedington went along to meet Petar and Faye and ops manager Ryan Bridge to find out what makes the operation tick.