NEW PRODUCTS ROUND-UP
Sipsmith launches fifth limited-edition serve
Sipsmith launches fifth limited-edition serve
Award-winning Sipsmith has announced the launch of the fifth instalment in its limited-edition Sipping Series, Sipsmith Very Berry Gin (40% AV).
Distilled and hand-crafted at the brands west London distillery, the new variant captures the essence of Autumn with flavours of handpicked hedgerow fruits, earthy pine, poached plums and roasted cherry, with fresh cranberry layered on a base of Sipsmith’s classic London Dry Gin.
Best served as a fruity twist on a classic G&T with a premium Mediterranean tonic and garnished with raspberries and blackberries, Sipsmith’s lates limited-edition serve will also see 1% of its sales donated to the Felix Project, which rescues good food from retailers and wholesalers that cannot be sold and delivers it to charities serving people in need.
Sipsmith master distiller Jared Brown said: “This superb small-batched gin has been uncompromisingly handcrafted with Sipsmith London Dry Gin as its backbone, in our copper pot stills here in London.
“To create this gin, as with all our releases, we ensure all the ingredients were of the highest quality, bringing an English hedgerow flavour with sloes, cherries, blackcurrant leaves, cranberries and more, and we are thrilled to continue our partnership with Hugh Lowe Farms, using their delicious raspberries in this delicious Very Berry Gin.”
Sipsmith Very Berry Gin is now available now in 70cl bottle format from Master of Malt at RRP £28.45.
Two beers, one brew
Seven Brothers Brewing Co, which was founded in 2014 by the McAvoy brothers inspired by their dad’s home-brewing, has launched an autumnal sweet and sour beer duo.
The first of the two new products, Sweet Dreams, is a Double Indian Pale Ale (DIPA) with floral undertones that packs a punch at 9% ABV, whereas Sour Dreams, a fruity 4% ABV beer, offers a blackberry sour tang, made by upcycling the left over ‘sweet and sugary wort’ from the DIPA.
Seven Brothers head brewer Jack Dixon said: “The concept is using the same mash for two different beers, instead of sending sweet sugary delicious wort down the drain we make a whole new beer.
“After we’ve mashed the high alcohol, sweet grains we shower the grains with hot water which rinses the sugars, because the grain bill on the beer is so big and sugary, we are able to sparge the grains twice to make two different beers. You could say the two beers are brothers.”
The duo is the latest in the brands line of special craft beers, both available now in 440ml cans from the brewery’s webshop at RRP £4.50 per serve of Sour Dreams and £4.75 per serve of Sweet Dreams.
Whitley Neill enters low and no category
The UK’s number one premium gin brand, according to Nielsen data, Whitley Neill, has entered the low and no category with the launch of four new alcohol-free variants.
All four serves have been made with standard Whitley Neill gin and de-alcoholised using a spinning cone cavum column to offer consumers alcohol-free versions of the brand’s award-winning core range, Rhubarb & Ginger, Raspberry, Blood Orange, as well as a Spiced Dry.
Halewood Artisanal Spirits marketing director Rachel Adams said: “Over the last couple of years we’ve seen more and more consumers seeking to moderate their overall alcohol consumption. We know these consumers are looking for well-known, well trusted brands.
“Therefore, as the UK’s no. 1 premium gin brand, Whitley Neill is in prime place to fulfil this demand by offering a great tasting alcohol free alternative to some of our most popular variants”.
All four variants are availble now in 70cl bottles at RRP £22 from Sainsburys, while the Raspberry and Rhubarb and Ginger serves can also be purchased from Master of Malt.
Theakston's announces first collaborative serve
Yorkshire-based brewery, T&R Theakston has partnered with Newcastle’s Wylam Brewery to create Henry's Pick, its first ever collaboration beer since the family brewery was founded almost 200 years ago.
A 4.5% pale ale, Henry's Pick is brewed with a Theakston grist of pale, lager and Munich malts and Wylam Brewery’s choice of freshly harvested Challenger, Admiral, and Pilgrim hops from Brook House Hops in Herefordshire, resulting in a beer with a peach-like aroma and a fresh citrus and bitter hop flavour.
T&R Theakston joint managing director Simon Theakston said: “Despite being almost two centuries old, we are never afraid to try new things.
“It was fantastic to welcome Wylam Brewery to Masham to use our brewing vessels and open fermenters, and to come together to create something amazing through a shared passion for beer and brewing.
“The result of our first collaboration has been a real success, so much so that we hope to welcome other brewers to Theakston to share ideas and our experience as well as allow them the opportunity to brew in one of the last remaining tower breweries in the country.”
Created in Theakston’s traditional Victorian tower brewery in Masham, the beer allowed the two breweries to combine their expertise, with Wylam’s more modern brewing methods complementing Theakston’s almost 200 years of craftsmanship.
Wylam Brewery head brewer Ben Wilkinson said: “We’re huge fans of Theakston, particularly its legendary Old Peculier ale, so jumped at the chance to go behind the scenes of the brewery and experience open vessel brewing for the first time.
“Theakston shares our passion for brewing with the highest quality ingredients, as seen by the yeast that it has cultivated in-house for generations.
“The process was truly collaborative, Theakston’s chosen malts perfectly complemented the hops we selected from Brook House Farm, with the result being a delicious, easy-drinking session ale which perfectly encapsulates the quality and expertise both breweries are renowned for.
“We’re extremely proud of the brewing partnership that we have forged together, creating a beer that trademarks the essential components of both breweries’ style and finesse.”
Henry’s Pick can be purchased in cask and keg formats for the on-trade. To stock the new serve, contact sales@theakston.com.
Starward Whisky celebrates 15th anniversary
Award-winning Starward Whisky has celebrated its 15th anniversary with the launch of its latest release, Vitalis (52% ABV).
A single malt whisky named after the brand’s founder David Vitale, Vitalis is a ripe and fruity whisky with toffee, raisins, and chocolate-coated pineapples on the nose alongside rich dried fruits, ripe red currants, and hits of lightly roasted coffee beans on the palate.
Vitale said: “Fifteen years ago, when I decided to have a go at creating an approachable whisky for all, I could only have hoped it would take Starward on this trajectory.
“Great whiskies speak to the place that they are made, and to be able to share a Melbourne-made, flavour forward whisky with the world for over fifteen year is something I will forever be grateful for.”
The new variant will be available at select spirit retailers from November 2022.
If you have any new products being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to Erorppn.jryyre@jeoz.pbz.
