Salcombe has not only secured regional slots for its cask range with St Austell, it has also had its kegged pale ale listed with St Austell free trade accounts and with the Heavitree Brewery estate.
Jordan Mace, managing director of Devon-based Salcombe Brewery, said: “This year we have seen fantastic growth with another huge summer season. Securing these new listings is the icing on the cake, giving us the chance to work with big names in the industry and increase our presence in pubs across the south-west. We have worked hard as a team to deliver award-winning, high-quality products that appeal to pubgoers and these new listings are testament to that hard work.”
Salcombe Brewery key account manager Joe Dixon added: “We have a very close relationship with Heavitree Brewery, which has been stocking our cask ale since 2015. It is fantastic that our work with them has now led to our first keg listing in its estate and with St Austell Brewery’s free trade accounts.”
Powerfully hopped
St Austell Brewery was founded in 1851 and boasts over 178 pubs across the south-west while Heavitree Brewery, a family business founded in 1790 owns more than 60 pubs concentrated mainly in the Exeter and south Devon area.
Salcombe Pale Ale (ABV 4.6%), is said to be a fresh, full-bodied and powerfully hopped pale ale. It has an orange twist with orange, pink grapefruit and anise on the nose. It is dry hopped with Summit and Simcoe, claiming to offer a robust, complex beer that’s bursting with flavour.
Salcombe produces a range of cask ale and keg products at its Estuary View brewery which nestles in the Devon countryside above the world famous Salcombe Estuary.
Meanwhile, Masham-based brewer T&R Theakston is celebrating the successful launch of its new beer, Theakston Summit, which has seen its distribution increase threefold since the beginning of the summer.
Chilled hand pump
Originally launched in 2021 by the Yorkshire brewery, Summit is a 4.2% ABV pale ale, which has been specially brewed to be served extra chilled through a dedicated hand pump. It is made with Summit, El Dorado, Cascade and Amarillo hops, and is claimed to be the result of consumer demand for a more, hop-forward, refreshing beer.
Now stocked in 100 pubs across the north of England, approximately 60,000 pints of Summit are being sold every month.
Theakston Brewery joint managing director Simon Theakston said: “At Theakston, we’ve been brewing ales of distinction for almost 200 years, but that doesn’t mean we’re not prepared to experiment with new styles and methods. We introduced Theakston Summit to allow pubs and bars to give their customers greater choice and to offer them a drink that combines all the great qualities of cask ale, at a lower temperature of dispense.
“What’s interesting is that its appeal is strong with both urban and rural drinkers, acting as a mainstream ale, with premium positioning.
“Not only is Summit the perfect drink for the summer, our sales figures show its popularity will continue as we transition into the autumn and winter months as a result of the unique position it occupies in the market as a cask ale with innovative craft values.”
