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Many operators have had to hike prices up due to the current economic climate and Lumina data found the average price of food and drink across menus rising by 3.1% from February to March.
Side and starter dishes have seen the biggest increase at 9.1% (26p) and 6.5% (42p) respectively.
Food categories
Ingredients such as beef, fish, pâté and pork have been leading these increases, in line with cost rises around meat and fish.
When it comes to drinks, the cost of a non-alcoholic drink has risen by 2.7% and alcoholic drinks a similar percentage (2.4%).
More than a quarter (27%) of pub and bar drink menus are sprits, with whiskey the second most commonly featured spirit.
Customisation options
The category grew share from February to April this year as operators have looked to grow their premium spirits range, encouraging guests to trade up and increase spend.
There is also a focus on urging consumers to boost their spend through customisation with more than half (56%) of new main dishes on pub menus offering an element of customisation. Additional upsell and free swap are the two most common elements here.
On this note, customisable new dishes were on average, 25% more expensive that total new dishes, with operators tempting customers to trade up to more premium toppings and sauces.
Lumina is hosting a detailed webinar, focusing on operator and consumer responses to rising costs on Thursday 16 June.
Exclusive data will map out the current landscape of the on-trade market, analyse drink menu engineering and will take a deep dive into pub occasions.
- Sign up for free here.
