Black Sheep marks Earth Day with pop-up pub and new beer
‘The Breathe Inn’ opened beneath Ribblehead Viaduct in the brewery’s home county and is only serving the new draught brew called Respire. It described the ‘pub’ as “the freshest beer garden in Yorkshire”.
Earth Day is an annual event organised to show support for environmental protection.
Respire, which is Black Sheep’s new permanent addition to its cask range is said to be “a soft and pillowy session IPA, laced with juicy notes of citrus and tropical fruits”.
Carbon footprinting
The reason why the beer is carbon neutral is because the brewery has undergone a detailed carbon-footprinting analysis and then offset the footprint through funding bio-diversity projects via official carbon credits.
In addition, Black Sheep has also partnered with the Yorkshire Dales Millennium Trust so that every pint of Respire contributes to the planting of trees across the Yorkshire Dales.
The unique pop-up pub offers hikers a moment of respite as they take on one of Yorkshire’s famous three-peaks routes and comes as Black Sheep marks its 30th anniversary.
Black Sheep Brewery chief executive Charlene Lyons said: “The Breathe Inn is the perfect pit-stop for those with a love for the great outdoors – and of course, for beer.
“We’ve always prided ourselves on going against the grain in this industry, which is exactly why we’ve launched Respire, our first carbon-neutral cask beer as part of our mission to become a more environmentally sustainable brewery – and we hope other breweries will follow suit.”
Cask is a drink for all
She continued: “For too long, cask beer has found itself unfairly categorised as a drink for the older generation, losing ground to newer, on-trend drinks. But we know this just isn’t true – cask beer is a drink that everyone of all backgrounds, genders, cultures, and ages can enjoy (above 18 of course).
“Cask beer boasts a plethora of environmentally friendly properties due to the repeated use of the container, which has a life span of over 20 years. We hope that innovations like Respire will help us not only become more sustainable, but also help to shed light on the additional benefits that cask beer offers drinkers.”
Respire will be available at pubs across the country from Sunday 24 April.
The Morning Advertiser has launched a campaign in a bid to halt the sales drop felt by pubs and brewers when it comes to cask ale called The Cask Project.
