Best Managed Pub Company (51+ sites) sponsored by Diageo - Liberation Group

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Winning group: Liberation impressed with its strong innovation

The Liberation Group is excellently run and well-invested pub business that delivers brilliant consumer experiences across food, drink and their accommodation offer.

The company understands the part it plays in its consumers lives' and works hard to make that an enjoyable experience for all that use the venues, with a clear strategy of investment for the pubs across the group. 

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Different locations

The business understands the very different geographical areas it operates in and has a clear strategy for each of these and on how it will maximise revenue in each venue and across all geographies.

Lots of excellent work has gone into food and drink development for the business and what appears to be a great relationship with the brewing arm of the company, makes sure consumers get an exciting line up of beers.

Strong basics

This business has the basics absolutely spot on and because of this has a clear plan for executing exceptional customer service each and every day, with very high standards being delivered, shown by both social media feedback and mystery shopper scores.

They are engaging the Liberation team well and sharing updates about the business well, making Liberation Group a great place to work.