Pubs targeted with cannabis flavoured crisp launch
- This story was an April Fool's.
With the growth in popularity of cannabinoid products and oils, US snacking giants Hi-Snacks is hoping its innovation is going to catch on with UK consumers.
The company said the pub market would be key, following the model of brewers over the years, in building the new products brand, Canny-Crisps, and crisps were also a key part of the offer in bars across the country.
Marketing manager Mary-Jane Roach said the opportunity was huge and addressed a gap in the market: "Chips, or as you guys call them crisps, are a huge part of the UK snack market, but innovation has been sadly lacking.
"The relaxation of cannabis rules and the popularity of cannabinoid products make this seem like a natural progression to us.
"It also resolves one of the age old problems when it comes to using cannabis - the munchies! Now you can avoid getting the munchies by killing two birds with one stone, and snacking at the same time as getting high."
The crisps come in 50g and 150g sharing packs with an RRP of £1.50 to £3 and available in all main wholesalers.
Hi-Snacks said if the launch proved a hit, they wouldn't rule out some brand extensions, including new flavours Oxy, Salt and Crack Black Pepper and Cheese and Onion.
