The One to Try accreditation will take a fresh approach to supporting and promoting brewers and their products, while helping consumers explore everything “live” beer, which is any beer that continues to condition in a final container, has to offer.
CAMRA’s Real Ale, Cider and Perry campaigns director Gillian Hough said: “Live beer in all its formats is a varied and delightful product.
“One to Try aims to make exploring live beer styles in bottles or cans easier for everyone.
“When CAMRA was founded, there were only five real ales available in so-called ‘small pack,’ but bottle and can conditioned beers have come a long way since then.
Supporting UK breweries
“Today, there are hundreds of bottled and canned live beers for consumers to enjoy and we want to support and celebrate the brewers who make them.
“Look out for the One to Try logo, enjoy these fresh, living products, and find some new favourites while supporting UK breweries.”
CAMRA will work directly with brewers to accredit beers through a self-certification process, with no costs involved.
Any brewer of live beer is invited to sign up to the One to Try scheme, from start-ups to familiar favourites.
A range of new resources to help consumers learn more about live beers will also be made available, including a directory of accredited beers, and videos and articles to dive deeper into beer styles, brewing processes, bottles, and canning.
Real point of difference
Moor Beer, the first brewery to have a can conditioned beer accredited under Real Ale in a Bottle scheme, is just one of the many breweries who have already moved their accreditation to One to Try ahead of its public launch.
Moor Beer owner and head brewer Justin Hawke said: “I’ve been a CAMRA member and volunteer for 25 years and moved to Britain for my love of real ale and pubs.
“Everything we brew is 100% naturally conditioned, and it is still one of my personal and professional life achievements to have been the first to be accredited for brewing real ale in a can.
“It’s a real point of difference achieved through an incredible amount of extra cost and work, but we firmly believe that you taste the difference with our Live Beer.”
