Tequila sales increase by 106%
The figures showed super premium brands of Tequila experienced the biggest growth in value over the past year, rising from £9.35m to £22.43m.
Whereas sales of standard Tequila increased from £40.22m to £81.47m and the value of premium Tequila went from £18.56m to £36.71m.
Tequila fits the bill
CGA director of client services UK & Ireland Phillip Montgomery said: "Tequila has gained traction throughout the pandemic, currently gaining 0.3pp share of the spirits category compared with two years ago.
“The category has tapped into the sentiment of the returning consumer who is wanting to celebrate and make up for lost time and Tequila fits the bill.
“It plays very well with consumers’ needs in high tempo occasions, through both traditional shot and cocktail serves, but it has enough depth and complexity to suit low tempo occasions too, via new brands, aging processes and serves.”
Of all Tequila sales over the past year, standard Tequila accounted for 57.9%, while almost a quarter (26.1%) was premium and super premium accounted for 15.9% of all Tequila sales.
Compelling option
In the week to Saturday 5 February 2022, sales of spirits were 16% higher when compared with the same week in 2020, rising by as much as 49% on Sunday 30 January.
This comes after CGA’s On-premise Measurement Service, produced in December 2021, showed Tequila, alongside rum and vodka, were expected to be among the more popular drinks for 2022, most likely helped by a surge in consumer interest in cocktails.
Montgomery added "[Tequila] is providing a compelling option for consumers seeking a premium drinks choice with premium and super-premium expressions outperforming standard Tequila offers in the most recent year."
