In comparison to the last year’s results that have once again been put sourced by insights expert CGA, most categories and brands have seen losses in terms of volume and value sales in this year’s Drink List: Top Brands to Stock 2022 from The Morning Advertiser.
But there were some brands that racked up some incredible sales despite the torrid times we are all going through. And, one categories where there were more positives shifts this year than negatives was the blooming Tequila sector.
The way the Drink List: Top Brands to Stock 2022 works is brands are ranked from best-performing when it comes to volume and value sales throughout the year from October 2020 to 9 October 2021. Some sections may have as many as the leading 10 brands while others such as mixers, low and no-alcohol beers and vodka have five.
Here, we show you the sector leaders with statistics that show their credentials during the past year and how that has differed from the previous year.
- All data provided by CGA for the 12 months to 9 October 2021
Cask ale
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Sharp’s Brewery has retained top spot in the cask ale category as value sales for its Doom Bar brand remain a remarkable £20m ahead of all other rivals.
Second place went to Greene King IPA with Timothy Taylor’s Landlord sealing third spot. The top five was completed by Fuller’s London Pride and Greene King Abbot Ale respectively.
The lower half of the division saw Wainwright take sixth place, St Austell Tribute Ale in seventh and Marston’s Pedigree eighth.
The final two places went to Ruddles Best and Draught Bass.
Read more here.
Soft drinks
This year’s soft drinks category is almost a carbon copy of last year’s with just one new entry as a disruptor in Schweppes Lime Cordial.
Coca-Cola and Diet Coke have taken the top two spaces followed by Pepsi Max, R Whites and Pepsi to seal off the top five this year.
In the lower half of the table, Schweppes Lemonade, Diet Pepsi, Coke Zero, Schweppes Lime Cordial and Red Bull make up the sixth to 10 places.
Read more here.
Ready-to-drink (RTD)
Crabbies Alcoholic Ginger Beer is the champion in this year ready-to-drink (RTD) division this year, ahead of WKD Blue.
Notably, draught cocktails have been classified in the RTD category by CGA and Smirnoff Passion Fruit Martini, Smirnoff Espresso Martini and Gordon’s Pink Martini have taken fifth, ninth and 10th places respectively – all with rises in sales as all other contenders have slumped to some degree.
Rounding out the top four are Smirnoff Ice Red and VK Blue, while wedged between the draught cocktails are VK Orange & Passionfruit, Hooch and VK Tropical Fruits as they sewed up position six to eight.
Read more here.
Craft Beer
The overall value of the UK on-trade’s eight best-selling craft beers plummeted by £26.3m in the past year, with Camden Hells Lager topping charts for the second year running.
Beavertown was the only company to see a rise in volume and value with its Neck Oil IPA and Gamma Ray APA bookending the list in second and eighth place, with the six other beers dropping in value and volume sales.
While retaining its spot in seventh place, Brooklyn saw the largest fall of 40.9% in volume and 41.8% in sales.
Read more here.
Lager
The top 10 lager brands sold some 4,507,487 hectolitres (HL) over the course of this year, despite the challenges posed to the on-trade.
While Carling saw a drop in sales of both volume and value (34.5% and 33.1% respectively), it sold 1,129,143HL this year, worth £662.2m and retained its place as the most sold lager.
Fosters retained its place in second and saw a similar drop to Carling in terms of percentages with 689,084HL sold this year, the equivalent of £426.5m.
Birra Moretti rose up the list from tenth place last year to be the third best-selling lager this year, with volume sales up by 14.6% to 458,258HL and value also up by 18.3% to £389.3m.
Peroni Nastro Azzurro took fourth spot and Stella Artois remained at number five. Coors came in at number six.
Carlsberg Danish Pilsner slipped from third place last year to seventh in the latest list. Amstel also fell slightly going from seventh position to ninth.
A similar story can be said for Tennents Lager which came in a ninth last year but is now placed at number 10.
Read more here.
Cider
The first half of the top 10 have seen no changes in placement this year, compared to last with Strongbow remaining in first place, followed by Strongbow Dark Fruit, Thatchers Gold, Magners Original and Stowford Press.
Figures for Strongbow came in at 230,277HL – a fall of 28% for volume and sold £139.5m in value – down by just over a quarter (26.1%).
Its sister brand Strongbox Dark Fruit saw similar levels in terms of percentage changes with volume sales at 158,335HL – a 29.5% decrease on the previous year and £102.7m in value – down 27.6% against last year.
Third place Thatchers Gold saw 135,806HL, which equated to 18.2% down and the same (18.2%) in terms of value sales to £86m.
However, for the second half, there has been some change. Kopparberg Strawberry and Lime moved up a place to sixth, while Thatchers Haze, which came in at tenth last year and was a new entry then, has risen to seventh.
Rekorderlig Strawberry & Lime shifted slightly up from ninth to eighth this year while Kopparberg Mixed Fruits dropped a little from number eight to 10 this year.
All ciders in the top 10, bar one, saw a drop in volume and value figures but not more than a third. Thatchers Haze was the only brand to see figures up with a 7% rise to 42,662HL in volume and 9.3% increase to £28.3m in value.
Read more here.
Wine
A total of 466,548 9-litre cases of wine have been sold over the past year – down from 641,931 9-litre cases in the previous year.
Jack Rabbit Pinot Grigio again, remains the top selling brand in the UK the figures found the brand felt a drop in volume sales of 32.1% to 90,755 9-litre cases and similar percentage (30.8%) in value to £14.7m.
Last year’s number three became this year’s number two – Moet & Chandon Brut Imperial with value sales at 59,815 9-litre cases (down 9.4%) and value sales at £42.7m (down by 7.2%).
Fetzer Coldwater Creek Pinot Grigio moved down a little to third from second with value sales at 58,037 9-litre cases and value down about a quarter (26.6%) to £9m.
Its sister brand Fetzer Coldwater Creek Rosé has steadily climbed the list and this year has moved up a place from fifth to fourth
Coming in a fifth was Jack Rabbit Merlot followed by Jack Rabbit Sauvignon Blanc – a difference for the former of rising four places and for the latter, remaining at sixth. Fellow Jack Rabbit variant White Zinfandel was a new entry this year, placed in tenth, its Chardonnay also placed this year at number eighth.
Vinuva Prosecco rose one place to seventh and spot number nine was filled by Blossom Hill White – down two places from seven.
Read more here.
Spirits
Despite volume and value sales drops of 16.9% and 15.2% respectively during the past year, Smirnoff Red remains by far the best-selling spirit overall.
Its value sales, for example, are a clear £368.6m ahead of its nearest rival, second placed Gordon’s Pink Gin, which suffered volume sales losses of 27.6% and 23.6% in value.
The rest of the top 10 is made up of Jagermeister, Captain Morgan Spiced, Gordon’s, Jack Daniel’s, Aperol, Baileys, Bacardi Carta Blanca and Malibu.
Only Aperol and Malibu made improvements on sales figures from the previous year’s Drinks List.
Read more here.
Vodka
The vodka category has seen drops in volume and value sales but Smirnoff Red remains way ahead of all of contenders in first place.
To demonstrate its superiority, Smirnoff Red enjoyed value sales in the on-trade of almost £553m, which was almost £500m ahead of every other brand.
Its nearest challenger is Absolut Blue followed by Ketel One, Grey Goose and new entry Absolut Vanilla. Russian Standard Vodka has seen its top five appearance come to an end as it slips out of contention.
Read more here.
Tequila
Tequila, it makes me happy, and quite a few others too as sales in both volume and value has been impressive in this category, which has not featured in the Drinks List previously.
Jose Cuervo is showing the way with two of its variants taking the gold and silver medal positions and Olmeca taking third, fourth and seventh places in this list.
Rivals El Jimador Blanco and Patron Silver have both enjoyed the highest comparable lifts in volume and value sales in this category to take fifth and sixth spots respectively.
Read more here.
Gin
Most brands hadn’t budged from last year’s rankings in this year’s list of the UK’s top gin brands, and there wasn’t much to celebrate in terms of value and volume rates which decreased across the board.
Gordon’s once again headed the chart, with its Pink Gin bagging first place and standard Gordon’s coming in at second with a significant value margin between the pair.
The list’s only movements were Hendrick’s and Beefeater, which switched retrospectively into fifth and sixth place, and Whitley Neill and Tanqueray swapping between eighth and ninth.
Bombay Samphire saw the biggest drop in rates with a 34.8% fall in volume versus last year and 35.2% fall in value.
The list showed a sweet tooth was apparent in consumers with a noted split between flavoured and non-flavoured gins.
Read more here.
Rum
This year’s top two brands have been mainstays of their positions. Captain Morgan’s Spiced came in at number one, selling 137,339 9-litre cases, and value sales at £140.6m (decreases of 16% and 13.5% respectively).
Second place Bacardi Carta Blanca saw a larger percentage decrease, selling 55,384 9-litre cases – down by 28.3% - and £592m – down by 26.5%.
Kraken Black Spiced moved one place up to third and sales remained relatively similar to the previous year. Volume was at 25,914 9-litre cases (0.8% lower) and £32.4m in value sales (a drop of 0.2%).
When it comes to the rest of the list, Captain Morgan slipped slightly from third to fourth but Havana Club 3 YO moved up by one place from sixth to fifth.
Similarly, Sailor Jerry Spiced swapped from fifth last year to sixth this year and Havana Club Especial from seventh to eighth.
Wray & Nephew Overproof White is now at number seven (compared to eight last year) while Captain Morgan White (tenth) and Bacardi Spiced (ninth) swapped places this year.
Read more here.
Whiskies
Guess who’s back? Jack is back. Jack Daniel’s that is. Once again, the Bourbon beverage has topped the whiskies category in both volume and value sales.
It wasn’t pretty for any in this division as losses ranged between 20% and 48% across the board with no increases for any brand. JD suffered volume losses from 139,775 9-litre cases last year to 93,537 9-litres cases this year – a drop of 33.1% while value sales fell to £107.8m from last year’s £157.4m (31.5% loss). However, it was selling more than double of any of its rivals in both volume and value.
Second place went to Famous Grouse with third spot taken by Bell’s. While Jameson and Johnnie Walker Black Label 12 Year Old rounded out the top five, the lower positions were filed by Whyte & Mackay, Jack Daniel’s Tennessee Honey, Johnnie Walker Red Label, Maker’s Mark and Monkey Shoulder, respectively.
Read more here.
Liqueurs & specialities
While there was no corresponding category in last year’s Drink List, liqueurs & specialities is certainly a section licensees cannot ignore.
German tipple Jagermeister has maintained impressive sales in both volume and value terms to be the category winner while Aperol has smashed its previous records in scooping second place. Baileys, Malibu and Amaretto Disaronno round out the top five.
The lower half of the table shows Pimm’s No1 making huge strides in reaching eighth place, following just Sourz (Apple) and Antica Sambuca Classic, while staying ahead of Luxardo Sambuca Dei Cesari and Sourz (Cherry).
Read more here.
No and low-alcohol beer
Although cited as a category in growth in previous years, even no and low-alcohol beer suffered losses across the board this year.
Beck’s Blue, usurped last year from top spot by Heineken 0.0 has remained in second place as the returning champion took first prize once more. Heineken 0.0 saw its volume sales shrink to 14,892 hectolitres (HL) from 17,244hl a fall of 13.6% and its value sales drop from £13.7m to £12.2m.
Beck’s Blue was hit harder with a 36.2% loss in volume sales and a 34.8% drop in value. Making up the top five were Peroni Libera in third place, followed by San Miguel 0% and Erdinger Alcoholfrei.
Read more here.
Tonics
Significant drops cannot disguise the fact premium tonics are making the top five for a reason – and that’s down to quality.
Fever-Tree took the top two positions with its Tonic Water and Refreshingly Light Tonic variants while Schweppes snared third and fourth spots with its Tonic Water and Slimline Tonic Water options.
Fifth place was picked by Britvic Low Calorie Tonic Water.
Read more here.
- All data provided by CGA for the 12 months to 9 October 2021
