BrewDog announces biggest site ever as ‘new type of venue’
BrewDog Waterloo will boast a two-floor bar, on-site brewery, cocktail bar, coffee shop, workspaces and bowling alley at what the company said is “the first in a completely new type of venue”.
It promises to be the biggest BrewDog location in the world at 26,500sq ft at a site that had previously been earmarked for a Time Out Market.
A slide to get downstairs
A pop-up food truck will serve dishes specifically intended to pair with the company’s craft beers.
Other features at the site include guided tours, shuffleboard tables, a speakeasy-style cocktail bar and lounge and an outdoor terrace for enjoying drinks that has a not-for-profit florist, selling flowers and potted plants to customers and those passing by – plus a slide to get downstairs when the mood takes customers.
BrewDog will partner with coffee brand Grind on the project, which will open service within the premises from 7am daily.
Destination site for all
BrewDog co-founder James Watt said: “London’s beer scene is the rival of any in the world, and our supersized plans for BrewDog Waterloo, at the epicentre of the UK’s busiest railway station, are a testament to that – this is quite simply one of the biggest things we have ever announced.
“We can’t wait for Londoners and visitors to the city alike to see our new flagship for the capital. Beer, bowling, cocktails and coffee – BrewDog Waterloo will be a destination for anyone seeking out great food, great drinks and an amazing time.”
Grind chief executive and founder David Abrahamovitch added: “BrewDog’s plans for its new flagship are incredible, and we’re really excited to be a part of it. Grind coffee is already served in BrewDog bars across the country, and we’re excited to take our partnership further with the launch of a Grind café inside the new space at Waterloo.”
