Drinkaware searches for new chief executive as Elaine Hindal steps down

She will formally leave her position at the alcohol education charity on 28 January 2022. 

The search for a new Drinkaware chief executive will begin shortly.   

Evaluation agenda

“I have thoroughly enjoyed my nine years leading the Drinkaware Trust and been privileged to work with such committed and talented colleagues. I am proud of what has been achieved, not least the progress of our research and evaluation agenda and our shift to digital health,” said Hindal. 

“Along the way, I have been deeply grateful for the support of colleagues from government, the health community and the UK alcohol industry and I expect to continue to pursue my personal commitment to reducing the harmful use of alcohol in other ways going forward.”   

Commenting on Hindal’s departure Drinkaware’s chair, Sir Leigh Lewis, said the Board of Trustees understands and respects her decision. 

Influential organisation

“Elaine has been an inspirational chief executive who has guided Drinkaware from its very modest beginnings to the highly respected and influential organisation it is today,” he said. 

“Never has that leadership been more in evidence than during the past 18 months since the advent of the pandemic when she has steered the organisation through an inevitably challenging period to a new level of ambition and capability. The entire Board of Trustees joins me in thanking her for her enormous contribution to our work and wishing her every success for the future.”  

Earlier this year, Hindal revealed to The Morning Advertiser​ how the reopening of hospitality was a chance to recalibrate attitudes​ towards drinking.

Drinkaware has previously called on pubs and pub operators​ to encourage drivers to avoid alcohol.