The week, which will encourage pubs to celebrate cask ale, has only requirement for publicans that any cask beer crossing the bar into the hands of customers is served in excellent condition.
According to the organisers of the week there is a strong commercial incentive for pubcos and pubs to promote cask ale.
CGA says that 47% of cask drinkers drink out at least weekly, compared to 30% on average, and that they spend 17% more on eating and drinking out than the average consumer.
Real beer
“Cask Ale Week is an ideal time to welcome those hand pumps back on the bar and to make the venue back into a real pub with real beer again,” said industry expert Paul Nunny.
“The key thing is, if you are going to bring it back, do it in style, promote it effectively and serve it in perfectly. ”
“Everyone in the sector is warmly invited to get involved. You can use it to boost sales of your beer and at the same time, you’ll be supporting the overall effort to promote cask beer – and pub going.
In 2019, around 10,000 different cask beers were produced in Britain.
Increase range of cask beers
Pubs are being urged to increase their range of cask beers for the week – and add some fun elements to make it into a festival and a celebration of real ale, promote cask beer with promotional deals and create special offers for members of CAMRA and those who have never tried real ale before.
Cask Ale Week is asking that licensees use the campaign #standupforcask.
To download the Cask Ale Week and #standupfor cask logos and social assets, go to https://caskaleweek.co.uk/download-logos/
To add your events or promotions to the Cask Ale Week website, go to https://caskaleweek.co.uk/get-involved/
