The tracker showed that sales in July were 206% higher than in July 2019—a drop on the growth in June (225%) and May (273%), following the return of indoor service in June and ‘freedom day’ in July.
It found that while the removal of all restrictions across hospitality has led to an increase in eating out, delivery has maintained its 20.5% share month-on-month while takeaway sales declined by 1.3%. In total, delivery and takeaways accounted for over a third of restaurant and pub groups’ sales in July.
Delivery sales
This correlates with the significant growth in delivery sales compared to 2019, which in July was nearly three times higher than takeaways.
“As consumers returned to eating and drinking out following restrictions lifting, growth has naturally begun to slow in delivery and takeaway sales. However, it’s clear that consumer behaviours have shifted and hospitality at home will remain an important consideration,” said Karl Chessell, CGA’s business unit director - hospitality operators and food, EMEA.
“Understanding the balance between out-of-home and at-home preferences will be key to shaping sales and marketing strategies for all brands, as consumers continue to embrace the delivery and takeaway trend.”
Hospitality at home
“Hospitality at home remains key for our sector and it shows with online delivery market share remaining at 20.5%. With the multiple challenges facing the sector as it reopens, it is now needing more than ever a focused approach to delivery as an incremental business stream,” said JP Then, Founder of Slerp.
The CGA & Slerp Hospitality at Home Tracker provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue.
