Butcombe enters the no and low drinks market
Butcombe Brewing Co, which is part of Liberation Group, has launched into the No and Low drinks market with its first draught and bottled low alcohol product – Goram IPA Zero (0.5% AVB)
The product mirrors the company’s original Goram IPA recipe, which is made with a blend of English, US and New Zealand hops, which balance stone fruit, citrus and bitter notes.
Marc McGuigan, group managing director of brewing and distribution at Liberation Group, said: “Very often low alcohol ales can lack substance but our Goram IPA Zero packs a real punch.
“We’ve developed and tweaked the recipe and brewing process to ensure those wishing not to consume alcohol are able to enjoy a draught or bottled beer which is authentically produced and flavoured.”
Beavertown launches new session lager
Beavertown Brewery has launched a new session lager called Bones. Bones will be available on tap at various venues across the UK, as well as to be bought as a 330ml can via Beavertown Brewery’s webshop.
Beavertown Brewery said it has been perfecting its very own lager for over five years and used the skills honed from making some of its most iconic beers to create its ‘Dead Refreshing. Dead Crisp. Dead Good’ lager.
Bones is a 4.4% ABV lager with low bitterness that delivers a fresh taste with hints of citrus and a smooth, clean aftertaste.
Logan Plant, Beavertown Brewery founder said: “Lager is the nectar of the Gods. I wanted Bones to complement our much loved Neck Oil and to give the lager drinkers out there an opportunity to engage with the excellence of Beavertown in an accessible way.
“Bones is going to be a refreshing introduction to the existing category of lager. We’ve been working on our first lager for five years and we can’t wait for the public to take their first sip.”
Sassy launches Organic variant
Sassy, Normandy’s family cider company, has launched of Sassy Organic, which is made from 100 % organic Normandy cider apples, five varieties, grown and hand-picked near the Chateau de Sassy.
It contains no colourants, no preservatives, no additives, no added water, no added sugar and is low in calories at 38.9 kcal per 100ml.
The 4% abv semi-dry gently effervescent cider will be available in 330ml and 750ml.
Maison Sassy’s head of UK Sales, manager Alexander Darley, said: "Sassy Organic 4% will also be available on draught. It is an exciting step as the majority of cider consumption in the UK is in the glorious pint form. Now there is the chance to fill a pint glass with 100% fruit juice cider made of 100% organic cider apples, the highest quality drop of cider you will find out of a tap."
Beer for wine lovers
Binary Botanical - the beer for wine lovers – is now available in 330ml can.
By using the leaf part of the plant (normally binned during the brewing process), the Good Living Brew crew was able to create a tangy, almost Prosecco-like, low-cal alternative.
Up until now, Binary has been available in a sharing 660ml glass bottle and a single-serve 250ml glass bottle, for both the 4% and 0.5% versions.
Danielle Bekker, cofounder of Binary Botanical said: “We’ve noticed a real shift towards canned beverages over the last year or so. With a background in supply chain innovation, seeking the most sustainable options possible is something we are passionate about."
Cornish Orchards celebrates with new identity
Cornish Orchards, the artisanal British cider producer, is celebrating its Cornish roots with a new visual brand identity. Available now across the on trade the new identity encapsulates the brand’s strong Cornish heritage.
To celebrate the new look, Cornish Orchards will be working closely with all customers and also launching pub garden takeovers at the Ship Inn in Langstone and the Anglers in Teddington. Alongside branded garden bars, the venues will be offering bespoke food dishes inspired by Cornish ingredients and pairing options that complement the full Cornish Orchards cider range.
