Event organiser and publisher of The Morning Advertiser, William Reed said it had made the difficult decision to move the shows, which were due to take place in the NEC in Birmingham next month (July).
This was following the Government’s announcement that the lifting of restrictions has been delayed by four weeks until Monday 19 July alongside advice against travelling to and from Birmingham.
The three shows will run again from Monday 25 to Wednesday 27 April 2022 and again from Monday 24 to Wednesday 26 April in 2023, alongside Foodex, The Ingredients Show and The Forecourt Show.
Number one priority
William Reed managing director of wine and exhibitions Andrew Reed highlighted the importance of keeping guests at the shows safe.
“We’re devastated to have had to postpone the shows once again but ensuring the safety of exhibitors and visitors has always been our number one priority," he said.
“While we had put every possible measure in place to ensure the shows could go ahead in a safe environment, factors beyond our control have unfortunately meant that we could not, in good faith, run the shows in July of this year."
Remain committed
Reed added: “I want to personally thank our exhibitors, visitors and my incredible team for doing all they could to make this happen.
“We remain committed to supporting this fantastic industry and look forward to running these shows in 2022 and 2023 at full capacity.”
The UK Food & Drinks Shows encompass six key sectors across the industry and aim to bring people together, build and foster relationships, uncover business-building insight as well as celebrate innovation, with the support of the William Reed brand.
