Cocktail operator The Nook, in Weymouth, Dorset, were a prime example and took home the title for Business Continuity in the Great British Pub Awards Pub Heroes 2020.
The bar quickly pivoted its business to an innovative cocktail takeaway operation, allowing customers to enjoy cocktails at home, and went viral with some clever marketing initiatives which piggy-backed off their local M&S campaign.
To hear more on their innovative story, watch the video above.
The awards are kindly sponsored by Booker/Makro, Coca-Cola European Partners, Heineken UK, Diageo, Sky, EI Publican Partnerships, Admiral Taverns, Star Pubs & Bars, Punch Pubs & Co and Greene King.