Cobra Beer launch 'Eat Out to Help Out-style' promotion

03-Sep-2020 - Last updated on 03-Sep-2020 at 10:53 GMT

Discount meals: Cobra Beer has launched its own take on the Government's meals discount scheme (pictured: the scheme's launch)

Brewing giant Molson Coors’ Cobra Beer brand is helping pubs and restaurants offer a deal similar to the Government’s discount meals scheme.

Pubs can offer discounts of up to 20%, 25% or 30% on eat-in food only, along with a free Cobra drink, with any Cobra drink purchased in September.

It comes after the Government’s Eat Out to Help Out scheme wrapped up on Monday 31 August. The scheme offered customers a 50% discount on food or non-alcoholic drinks to eat or drink in (up to a maximum of £10 discount per diner).

Hospitality venues participating in Cobra Beer’s promotion will have to fund the food discount themselves.

The beer discount will be supported by Cobra Beer and applies to the Cobra 330ml, 660ml, Cobra Zero, Cobra Gluten Free, King Cobra 375ml, Malabar Blond IPA and Cobra Draught products. The promotion will exclude King Cobra 750ml.

As with the Eat Out to Help Out scheme, the promotion will run on each Monday, Tuesday and Wednesday of the month.

It is hoped the initiative will encourage punters to keep visiting venues as they enter the tricky colder trading months.

Amazing resilience

Lord Karan Bilimoria, founder and chairman of Cobra Beer said: “We at Cobra Beer have admired and appreciated the amazing resilience and effort put in by the restaurant industry in facing the huge challenges caused by the Covid-19 pandemic over the past months.

“We are delighted to support this Eat Out To Help Out-style promotion throughout September, which will be of great benefit to restaurants and consumers across the country.”

Venues can register at any time throughout September via the brand’s website on the promotion, with thousands of food venues already signed up.

The same website also allows diners to find their nearest venue participating in the scheme.