The giveaway is also in recognition to the cidermaker’s 140th anniversary with 1880 marking the year the first pints of cider were poured at its Herefordshire cider mill.
Existing Westons customers can apply for one free keg of Stowford Press Apple with their first Stowford Press purchase from Monday 29 June.
Testing times
Westons Cider head of sales Martyn Jones said: “There’s no denying it has been an incredibly tough few months for the British on-trade and there will be more testing times to come.
“But we should remember the concept of the British pub is deeply ingrained in our culture. Whether we are bringing our nearest and dearest together, celebrating our work successes with colleagues or commiserating an abysmal football performance, the important social role these establishments play for Britons will hold strong.”
In addition to the free cider, Westons is also providing reusable plastic glasses, brand glassware and Stowford Press-branded parasols as part of its biggest on-trade investment drive in its history.
Crucial role
Jones added: “This year at Weston’s Cider, we are celebrating our 140th anniversary. While we certainly wish circumstances were different, we hope our pledge to support our dedicated on-trade customers goes some way to recognise the crucial role pubs, bars and restaurants have played for our business since its inception in 1880.”
Westons isn’t the first drinks supplier to pledge support to the on-trade as spirits business Mast-Jaegermeister UK will donate 1m shots of Jägermeister to bars and pubs to support them with reopening this summer.
The offer is available for the spiritmakers’ national and free-trade customers in addition to wholesaler promotions.
Similarly, spirits and beer giant Diageo announced to launch of a global recovery fund for the on-trade, which will see $100m (£79m) of financial support made available to the hospitality sector.
