The coalition’s #PullingTogether campaign sets out to raise awareness of how businesses are launching online shops, offering beer or cider takeaways or offering gift vouchers for the future.
CAMRA’s website is hosting an online platform for pubs to submit their initiatives and for the public to search for things in their area.
It has also created a Facebook group for the public to tackle feelings of loneliness during social distancing, where it will host virtual events such as pub quizzes and ‘beer o’clock’.
Crowdfunder and CAMRA will work together to support breweries and pubs that want to set up a ‘pay it forward’ campaign. Customers can pay for pints, meals and tickets for experiences or tours to be redeemed in the future.
Lifeline for public
CAMRA’s national chairman Nik Antona said: “We want to connect people with pubs as well as beer and cider producers in their area so they can purchase great beer or a hot meal locally, rather than relying on the supermarket.
“This could end up being a real lifeline for people who are unable to get a delivery slot and could help ease some of the stress and burden of self-isolating during these troubling times.
“Pubs and breweries need our help now more than ever – without a strong show of support from local communities, many are destined for permanent closure.”
Crowdfunder founder and CEO Rob Love added: “This is a really difficult time for everyone and there are lots of different things people are worried about including their jobs. One thing people can do, if they can afford it, is support local businesses.
“Through ‘pay it forward’, we are committed to throwing Crowdfunder’s resources behind keeping business alive through this crisis.”
- The Morning Advertiser has been collecting stories of how publicans are keeping morale up despite the worrying time for the sector, on a special live blog.
