Draught debut for low-alcohol Lucky Saint
It planned the introduction of its 0.5% Superior Unfiltered Lager to coincide with Dry January, when many drinkers will be looking to low and no-alcohol beers for the first time.
They are now stocked by several sites operated by Hippo Inns pub group and Urban Leisure Group across London.
Pubs serving the lager include Hippo Inns’ the Duke of Sussex in Southbank and the Islington Town House and Urban Leisure Group’s Coin Laundry in Farringdon and Heist Bank in Paddington.
It will also be stocked at taprooms and bottle shops owned by beer merchants Mother Kelly’s, which has sites in Bethnal Green and Vauxhall.
The drink will be available at the three Market Halls venues in the West End, Victoria and Fulham areas of the capital, as well as Michelin chef Michel Roux Jr’s pub, the Wigmore, Marylebone.
Lucky Saint founder Luke Boase said the launch was the natural next step for the drink.
Phenomenal response
He said: “The response to Lucky Saint’s Unfiltered Lager since we launched just over a year ago has been phenomenal.
“During that time, demand from consumers and the trade has grown to a point where offering Lucky Saint on draught was the natural progression.”
Hippo Inns managing director Rupert Clevely said the pub group was delighted to be one of the first to offer the premium lager on draught.
He explained: “As a pub group we’ve seen the low-and-no category grow rapidly over the past couple of years.
“Our customers are often seeking innovative alcohol-free options so serving Lucky Saint on tap is a clear indication of our full support of this category.”
The British Beer & Pub Association (BBPA) has estimates that nearly 5m pints of low and no-alcohol beer will have been bought over the course of this month.
