Malton Brewery wants its ‘Leave Pale or Remain Bitter – You Decide’ beer to appear neither in favour of leave nor remain to its consumers.
And so, through its careful blending of 52% of its Yorkshire Pale Ale with 48% of its Yorkshire Bitter, the beer equally manifests both sides of the referendum result.
Coin toss
Malton Brewery owner Howard Kinder said: “We remain neutral and don't favour either leave or remain.
“Somebody once asked how we decided which beer went with leave and remain – it was simple, I flicked a coin.”
Despite other Brexit beers on the market, the beer has sold more than 2,000 bottles since its launch seven months ago.
Kinder said since the launch, the Yorkersgate, North Yorkshire, brewery has captured the public’s imagination and is brewing the beer every week to meet the demand.
Some for Boris
Kinder continued: “Our MP has taken some to the Houses of Parliament and we also had a lady in the brewery buying some for Boris.”
The 3.2% ABV beer has been fermented in Champagne yeast to give it extra bubbles.
The yeast eventually drops to the bottom of the bottle, which Malton Brewery has dubbed the ‘Irish backstop’.
It is the consumer’s decision to leave it in or out when you drink the beer.
“So is it a Leave Pale or is it Remain Bitter - You Decide. If you didn't vote at all, then the Champagne twist is just for you. We've thought of everybody,” he continued.
“Chill a few bottles in the fridge, get a few friends round and you decide if it's a Leave Pale or a Remain Bitter.”