As reported by The Morning Advertiser in September, the deal will see Admiral’s pub portfolio rise from about 800 sites to around 950 wet-led venues across England, Scotland and Wales.
Discussing the acquisition, Admiral Taverns chief executive Chris Jowsey – who left Heineken to succeed Kevin Georgel at Admiral in August – said: “We are delighted to announce another important step forward in our strategy and ambitions for the business.
“Admiral has a strong track record of integrating new acquisitions and these new pubs will significantly increase our presence across the UK.”
Vibrant hubs
He added: “Core to Admiral’s approach is our commitment to invest behind our pubs and licensees, supporting them to build vibrant social hubs that can thrive at the heart of their local communities.
“Through this acquisition, we are delighted to be able to bring so many new dedicated licensees into our business.
“On behalf of the team, I would like to officially welcome them all to Admiral and look forward to building our long-term working partnerships.”
On-trade experience
Jowsey replaced Kevin Georgel as Admiral boss in July and brought with him, 18 years of experience in the on-trade after joining Heineken in 2003, where he eventually oversaw the growth and expansion of its Star Pubs & Bars leased and tenanted business, looking after 2,700 pubs.
On the deal completion, Jowsey said he was delighted to welcome the new licensees to Admiral.
He added: “Our team have been working hard to ensure the integration process for our new licensees has been as smooth as possible and we look forward to developing these new working partnerships.”
