Harvest Hells Lager is a new addition to the brewery’s seasonal Hells range and will be sold at its bar in Kentish Town.
Where the brewery is going
- Tuesday 24 September – Camden Market, London: 12-3pm
- Wednesday 25 September – Media City, Manchester: 12-3pm
- Thursday 26 September – Victoria Leeds, Leeds: 12-3pm
- Friday 27 September – Royal Albert Dock Liverpool: 12-3pm
The brewery has partnered with London-based charity The Felix Project, which collects surplus food to deliver to front-line charities and primary schools.
Several vans will tour the country this week in a ‘can-for-can’ initiative encouraging people to swap food bank donations for free cans of the drink.
There are no plans to stock the drink in other pubs but it has been made available in Sainsbury’s and Marks & Spencer supermarkets.
The van is travelling to London, Leeds, Manchester and Liverpool to collect tinned food donations.
The brewery is also donating 20p from every can of Harvest Hells Lager sold within the first month to the charity.
Camden Town Brewery founder Jasper Cuppaidge spoke of his pride at the brewery’s fundraising efforts.
Raising awareness
He said: “We’re proud that each of our Seasonal Hells, released throughout the year, have been raising money for good.
“By donating 20p from each Harvest Hells can sale in this first month, and going on tour across the UK, we’re raising awareness of those experiencing food poverty, and your donations will go towards helping to put food on tables, supporting those in need.”
The Felix Project chief executive Mark Curtin said it was integral to raise awareness of the issue of food poverty.
He said: “Food poverty in the UK is a growing problem, with many people struggling to afford fresh and healthy food for themselves and their families.
“We are delighted that Camden is not only helping to raise awareness of these crucial issues and the work we do at The Felix Project to tackle them, but also getting people involved in supporting the cause to help to reduce waste and eradicate food insecurity.”
