The beer, named the 'Advanced Bunburyist' after the pub it will be served in, is a rosé IPA, brewed by Bolton-based Holywell Brewery.
Rosé IPA (7.5% ABV) is something which has only been brewed in the USA and it is thought that this new drink could be the first of its kind in the UK.
Bolton Beer and Cider Week
It comes as part of the inaugural Bolton Beer and Cider Week, running until 16 June, which will see publicans and brewers across the borough showcasing the best of what they have to offer.
Darryl Leech, licensee at Bunbury's in Bolton, said he "cannot wait" to present the new brew to his customers.
"It's the first Bolton Beer Week coming up and the brewers have all been given the challenge of a new IPA just for this week," he explained.
"There's probably seven or eight places in the US that have done a rosé IPA and, as far as we're aware, this is the first in the UK."
The beer and cider event, organised by the Campaign for Real Ale (CAMRA), will take place in multiple venues across Bolton.
Pink beer
The pink beer is said to be rich in caramel malt character and well balanced with plenty of hops.
"It's got a really dry taste, it's a great summer drink," Leech concluded.
"If it's hot this weekend it will fly off the shelves."