Six individuals from the Stockport-based brewery will take part in the annual Help for Heroes Big Battlefield Bike Ride.
They have raised more than £17,500 before even setting off on the journey, which will take them from Sainte-Mère-Église to Paris in memory of the 75th anniversary of the D-Day landings.
Dean Etchells, Helen Preece, Lisa Trotter, Stuart Wraith, Allen Bellamy and John Robinson will begin the journey on Monday 10 June.
Learning curve
John Robinson, retail operations manager, said: “Before we took on this challenge some of the team hadn’t even been on a bike in over a decade, so it’s been a huge learning curve and challenge for us!
“We’re all hoping that our months of training will help on the journey, but the chance to raise money for a wonderful charity will certainly be motivation enough to make sure we reach the finish line.”
The team has raised money through supplier sponsorships and events including supermarket bag packs and eating challenges.
Robinson added: “We’ve really thrown ourselves into fundraising for the event. We are delighted with how much we’ve raised so far but there’s still plenty of time before the big event to raise even more!”
Robinsons has been working with the charity since the start of 2018 and raised near to £100,000 through events at its pubs and sales of a specially brewed golden ale.
'So grateful'
David Martin, head of supporter fundraising at Help for Heroes, added: “We are so grateful to Robinsons Brewery who epitomise our amazing supporters, pushing themselves to go above and beyond to raise as much as they can for our sick and wounded veterans, some of whom have injuries so severe they are wholly dependent on round-the-clock care to perform even the most routine tasks.
“They are an awesome addition to this year’s Big Battlefield Bike Ride team and, with their help, we can give veterans one less battle to fight and improve their quality of life.”
Donations for the team can be made online.
