The 0% ABV white beer is brewed with orange and lemon citrus peel that bars and restaurants have discarded after using juice.
It was launched in the Netherlands earlier this month and will be introduced to both the UK and Germany over the next few weeks – before being rolled out to other international markets.
Chief botanical officer and founder Frederik Kampan said the release of the beer has come about thanks to consumer demand.
He explained: “With more than a quarter of young people considering themselves non-drinkers and one out of 20 beers being low or no alcohol, we felt the time was right to launch our 0.00% Lowlander beer.
“Consumers are more health conscious and with the trend for no or low-alcohol drinks, we wanted to be one of the first craft beers to launch a true alcohol-free expression.”
Botanically brewed
The beer will join others in the Lowlander portfolio, including two botanically brewed low-alcohol 2.5% ABV beers: Lowlander Yuzu & Grapefruit and Lowlander Ginger & Kaffir Lime.
Its core range includes a white ale, American pale ale, IPA, porter and 0.00% serves.
Kampan summarise he was “delighted” to be able to use natural botanical ingredients to brew the beer.
“Every year, 250m kilos of orange peel are discarded in The Netherlands and we are working with PeelPioneers who pick up and process this ‘waste’ in a circular, eco-friendly way,” Kampan concluded.
“The result is a refreshing and crisp botanically brewed beer, with bursts of fruit and citrus flavours.”