New group president Paula Lindenberg will be leading the name change and refocus. The new name coincides with the brewer’s headquarters relocation to London.
Newly named Budweiser Brewing Group UK&I has also set out some new brand ambitions, including sustainability, smart drinking as well as championing Britain’s beer community.
The ambitions are:
- Champion Britain’s iconic beer culture with trade-boosting programmes for the whole community, from barley farmers to pubs and retail
- Create a nation of 'smart drinkers', helping to shift social norms to embrace moderation and cut harmful drinking
- Be the UK’s most sustainable brewer as it works towards brewing with renewable electricity and locally sourced barley
- Be one of the best places to work, promoting apprenticeships, development and diversity
- Bring more people together with great beers for every occasion by continuing to invest in premium drinks and powerful brands.
Although given a new name, the group will remain part of AB InBev globally, but the company believes the moniker will allow it to be more recognisable.
“We are a fast-paced, ambitious group that dreams big and we have exciting plans ahead for the UK and Ireland,” said Lindenberg.
Budweiser brand
“Through the power and recognition of the Budweiser brand, we want to open ourselves up to working with more partners to achieve our ambitions.
“We are looking forward to making a big impact in the year ahead, working towards brewing our beers with 100% renewable electricity and accelerating our progress towards 20% of our global products being no or low alcohol.”
Budweiser Brewing Group UK&I’s new London headquarters are located in Farringdon, where all 250 UK HQ employees will be based.