According to the drinks manufacturer, exotic flavours are “increasing in popularity”, experiencing 20% annual value growth.
Heineken’s cider director Emma Sherwood-Smith said she believes the popularity of exotic flavours is “largely driven” by a younger generation of consumers who are looking for sessionable fruit ciders in original, unique flavours.
“We believe our new exceptional, exotic flavour will have mass appeal, delivering on 2019 foodie trends, great taste and marrying nicely with our sustainability agenda too,” said Sherwood-Smith.
“A recipe set for success, Old Mout’s latest NPI (new product introduction) is guaranteed to help licensees realise the full potential of their cider offering and boost on-trade sales.”
With pineapple going head to head with avocado as the UK’s fastest growing tropical fruit, Sherwood-Smith concluded that Old Mout’s fusion of sweet pineapple and juicy raspberry is set to be the “next big thing”.
The Pineapple & Raspberry flavour is bottled at the same 4% ABV as the other Old Mout variants.