BrewDog takes to the skies on ‘world’s first craft beer flight’
The flight from London Stansted saw passengers on a chartered Boeing 767 as part of a four-night round trip to BrewDog’s US headquarters.
Co-founders James Watt and Martin Dickie led beer tastings on board with BrewDog’s limited-edition Flight Club beer. The 4.5% ABV IPA was brewed specially for the journey and served by Cicerone-trained cabin crew.
BrewDog Airlines Flight from BrewDog on Vimeo.
Care packages
Guests were also given BrewDog Airlines care packages, including a blanket, beanie hat, BrewDog-branded magazine and a can of Punk IPA.
The trip also included a tour of Columbus’s breweries, bars and restaurants, which included beer launches at BrewDog’s three bars in the city.
They were then invited to tour the brewery, visit the DogHouse Hotel and look around BrewDog’s beer museum.
BrewDog Airlines Flight from BrewDog on Vimeo.
Tickets for BrewDog Airlines were £1,250 per person, including return flights, excursions and accommodation, and were available exclusively to Equity Punk shareholders. Plans are under way for future BrewDog Airlines flights.
Audacious adventure
BrewDog co-founder James Watt said: “We’d had enough of being served mediocre, lifeless beer on flights so we decided to show the rest of the world how it should be done. You shouldn’t have to settle for substandard beer just because you’re 35,000ft in the air.
“We get excited by big ideas, no matter how great the challenge. BrewDog Airlines is one of the most audacious adventures we’ve ever been on and one many thought would never get off the ground.
“But here we are, showing the sky really is the limit when it comes to craft beer. Spending the past four days exploring the vibrant cities of Columbus and Cincinnati with Equity Punks has been incredible.
“We can’t wait to make BrewDog Airlines a regular fixture and welcome more craft beer fans on board for an adventure like no other.”