Mallets nails Glastonbury partnership
The new cider brand from the Showerings Cider Mill in Somerset will become the principal cider partner of the largest greenfield music and performing arts festival in the world, with Mallets to be sold across a total of 110 bars from 2019.
Mallets managing director Matthew Showering commented: “We are honoured to return to Glastonbury once again with our ‘Cider for Gods’ – Mallets.
“We have been part of the festival for more than 20 years, having introduced Brothers cider to Glastonbury back in 1995, so the festival holds a special place in our hearts.
“We have worked extremely hard perfecting Mallets, and this latest deal is testament to its quality; we can’t wait for the Glastonbury community to try it!”
Michael Eavis, the creator of Glastonbury Festival, added: “We feel it’s very important to have a local producer of cider at the festival, showcasing some of the best cider Somerset has to offer.
“Mallets is produced just a stone’s throw from the festival and we’re really looking forward to working with them.
“It tastes great and I’m sure our cider drinkers will love it. It’s already going down very well in the village Working Men’s Club!”
Inaugurated in summer 1970, the 2019 Glastonbury Festival will take place between 26-30 June at Worthy Farm in Somerset, returning after the festival had a 'fallow year' in 2018 so that the festival ground could recover.
