The awards, which are in their fourth year, aim to recognise the best in beer and cider marketing and its judges include operators, beer journalists, bloggers and marketeers.
They are run in partnership with national drinks supplier Matthew Clark and category manager for beer, cider and soft drinks Justin Wylde hailed the event.
He said: “There is no better example of an industry celebrating all that is great about beer and cider. Supporting these awards is important to us because it highlights all the creative work that goes into showcasing categories that have grown in popularity and truly champions the marketing prowess of, not only the big guys, but the smaller independents doing incredible things to excite consumers too.”
The winners were:
Best Advertising Campaign – broadcast – sponsored by Original Gravity Magazine
Winner: Thatchers Cider Company – Joint London
Highly commended: Camden Town Brewery – Hells Lager – The Garage Soho
Best Online Communications – sponsored by We Are Spectacular
Winner: Fuller's Brewery
Best Branding/Design – sponsored by Real Ale
Winner: North Brewing Co and Refold
Runner-up: ByVolume/Orbit Beers
Best Public Relations Campaign – sponsored by Kate Hempsell
Winner: Old Mout Cider
Best Integrated Campaign – sponsored by BII
Winner: St Austell Brewery – Tribute ‘Quality Speaks for Itself’
Highly commended: Tennent's Lager – Bright Signals – Wire Media – Republic of Media – Lucky Generals
Best Business-to-Business Campaign – sponsored by The Morning Advertiser
Winner: Camden Town Brewery – Beer School
Highly commended: Charles Wells
Highly commended: Content Coms
Best Innovation – sponsored by UK Hospitality
Winner: Hawkes
Highly commended: Small Beer Brew Co.
Best New Launch – sponsored by Just Peel
Winner: Small Beer Brew Co.
Highly commended: Cave Direct Beer Merchants
Best Use of Sponsorship – sponsored by Serious Pig
Winner: Brakspear
Best Use of Merchandise/Point of Sale Material – sponsored by Vektor
Winner: Fourpure Brewing Co.
Best Corporate Responsibility Initiative – sponsored by Fleet Street Communications
Winner: Hiver, The Honey Beer
Highly commended: Toast Ale
Best Targeting of Alternative Markets – sponsored by Dark Star Brewing Co
Winner: Big Drop Brewing Co Ltd
Highly commended: Club Soda
Best Event – sponsored by Pub19
Winner: Marston’s Brewery – Beer Town Film Festival
Best Stunt/Guerrilla Marketing – sponsored by Brewbroker
Winner: Badger Beer and Joint
Best Beer Marketing of the Year – sponsored by Keg Star
Winner: St Austell Brewery
Best Cider Marketing of the Year – sponsored by Beer and Cider Academy
Winner: Thatchers Cider Company – Joint London
Individual Contribution – sponsored by Camden Town
Nick Dwyer for his work with Beavertown
Grand Prix: Beer and Cider Marketer of the Year – sponsored by Boutique Beers
St Austell Brewery