While this is undoubtedly great for trade, particularly for those who operate premises with outside areas, the length of this warm spell can cause a headache in terms of generating fresh ideas for events and creating unique experiences for customers.
It is important to maximise the opportunity while it lasts and think about what you can do with your external space to entertain customers and perhaps even attract new ones.
You may want to consider hosting an event such as a family fun day, particularly as we are in the middle of the school summer holidays. It is important that you check your premises licence to ensure there are no restrictions in relation to children having access to your premises, or having to leave by a certain time.
If your licence permits you to have children on the premises, you may consider having attractions such as bouncy castles and fairground rides in your external area. While these types of activities are not licensable, there are other things you will need to consider to ensure your events are safe and run smoothly, such as conducting a risk assessment prior to the event and fully considering your health and safety obligations.
External events can create friction between licensed premises and local residents, so it is important you are mindful of extra noise which may be generated by an event, particularly if you are in close proximity to residents. A good risk assessment will ensure the event is safe and goes ahead without issues or complaints.
If you are looking to install a marquee, perhaps for those who want a break from the sun, you need to consider both the licensing and planning implications.
If the marquee is going to be installed for a day or a weekend then planning permission may not be required, but if it is going to be constructed and in place for a period of more than 28 days, then you would need to apply for planning permission.
In terms of licensing, if the marquee is simply used for customers to take a break from the sun, and no licensable activities are taking place, there will be no need to apply for a Temporary Event Notice (TEN).
However, if you are having licensable activities, such as a temporary bar, a TEN will be required if the external area you are using is not licensed as part of your premises licence.
Taking some time to properly risk assess and plan your event ensures that your customers are safe, the chance of neighbours being disturbed is reduced and you have a successful event which provides your customers with a new and enjoyable experience.