The brewery is aiming to bridge the gap between cask and craft with a commitment to high-quality beer, regardless of the format.
As part of its five-year growth plan and ongoing investment programme led by managing director, Ewen Gordon, Saltaire has evolved its brand, refreshed its product range and released a new series of 330ml bottle and keg beers.
Gordon said: “The beer industry has changed so much in the past 12 years and we’re not one to rest on our laurels. It’s important to stand out in this incredibly crowded market and to do so, we must tell the story of who we are: fun, considered and proud of our heritage.”
New keg and bottle range
The new 330ml bottle and keg beer range includes Velocity, a session IPA; Zipwire, a citrus pale; Polarity, a black IPA; and Full Tilt, an Australian-New Zealand pale.
Speaking about the rebrand, marketing manager Hayley Collingswood said: “We have modernised and simplified the Saltaire logo as well as refreshing the overall brand look and feel. Our new direction refocuses on our heritage, tying us back to our roots but in a way that’s contemporary.
“It was really important for us to remain recognisable for our loyal beer fans, so our products will continue to be highlighted in the bright, stand-out colours they’re used to seeing on the shelves and on the bar but revitalised with a fresh design.”
'More playful' look
Gordon added: “Our commitment to great beer and delivering for our customers is what drives us forward as a business. We’re incredibly proud of our range, which has been restructured to offer a more comprehensive selection while staying current and reflecting developments in the market.
“We’ve brought some of our much-loved beers up to date while making way for exciting and delicious specials on a regular basis. We’re also launching a range of four new products with a more playful, contemporary edge, backed by our reputation for quality and dependability.”