The deal, announced by both the club and brewery, will see the Tottenham-based brewery produce its core range of craft beers, as well as a collaboration beer that is set to be created and brewed in partnership with Tottenham Hotspur and its fans, on-site.
Earlier this month, the club announced Heineken as its official beer partner for the 2018-2019 season, and the global brewing giant is reportedly weighing up a potential multimillion-pound investment in the north London brewery.
Dedicated taproom
Located in the south-east corner of the stadium alongside The Market Place, the microbrewery will be the source of craft beer that will be served throughout the stadium. There will also be a dedicated Beavertown Tottenham taproom, which will be open for fans to visit at all Tottenham Hotspur domestic home fixtures.
Speaking about the news, Beavertown founder Logan Plant said: “The opportunity to work with Tottenham Hotspur to deliver the Premier League’s first microbrewery is something that we are immensely proud of. The ability to brew on-site and serve our beer just metres from where it is brewed is super exciting.
“We aim to stimulate the Spurs fan and take them on a Beavertown journey, serving a range of different beers from our core line-up and specials as well as showcasing our Spurs x Beavertown collaboration beer and our Neck Oil Session IPA throughout the stadium. The ambition the club has for its new stadium is mind-blowing and we are thrilled to play a part in helping them deliver their vision of an unparalleled stadium experience.”
“The partnership with Spurs offers us an amazing opportunity to get our beers into the hands of a new audience, the thirsty football fan masses, which in turn gives us the ability to grow our Beavertown fanbase and aligns perfectly with our mantra of getting great beer on to every street corner.”
Unique concept
Tottenham Hotspur director of operations Matthew Collecott added: “We are passionate about our community and have an excellent track record of working with local people and businesses, so to have the opportunity to work with an organisation such as Beavertown, which is headquartered less than two miles away from our stadium, makes this relationship extra special.
“This is yet another example of how the stadium development is supporting local business, while the unique concept of a microbrewery and taproom inside a football stadium encapsulates our desire to innovate at our new home as part of our ambition to offer all our guests a unique match-day experience.”
The new stadium is expected to open at the start of the 2018-2019 Premier League season.