The brew will take place at the new South London site on Saturday 12 May, where drinkers will be invited to bring along their four-legged friends to help pick the ingredients that will go into the inaugural brew at the Tower Hill brewpub.
The dogs will be invited to choose from three options of hops, malts and a special twist, and whichever options the dogs approach and inspect most frequently will be selected for the final brew.
The owners of participating dogs will then be invited to assist the BrewDog brewers in making the beer on Thursday 17 May.
Exclusive beers on-site
The Tower Hill site is located just a stone’s throw from the Tower of London, and at 8,500sq ft, the venue has capacity for more than 500 drinkers.
The bar features 25 beers on tap, three deli fridges for takeaway beers, an automated growler filling system, an arcade games area with three shuffleboards and an extensive outdoor seating area.
Exclusive beers brewed in the 10hl brewing kit on site will permanently be on offer at the bar and will also be distributed across BrewDog’s eight-strong network of bars in London.
Tower Hill will also be the first BrewDog bar to serve a breakfast and brunch daily in addition to its renowned pizza, burgers and wings menu.
‘Vote of confidence’
Speaking about the new site, BrewDog co-founder James Watt said: “This iconic area of London needed a suitable statement of a BrewDog bar to match. The brewpub will not only serve the freshest BrewDog beer in London, but will allow our brewers to get creative and experimental with small-batch beers.
“This is the first of many BrewDog brewpubs and is a vote of confidence for London’s position as one of the craft beer capitals of the world.”
BrewDog is currently also constructing a third brewing site in Brisbane, Queensland, in eastern Australia, to add to its current US brewing facility in Columbus, Ohio, and its HQ in Ellon, in the north-east of Scotland.