Based on research published in YouGov’s Beer and Cider report, the map shows which drinks are significantly more likely to be chosen in certain regions than across the national overall.
London loves Heineken
The study indicates that Londoners who drink beer are more likely to go for Heineken compared with the national average. The rest of the south-east moves away from lager to real ale, with Fuller’s London Pride the most likely choice.
North of the border, Tennent’s is the undisputed king of Scotland. Elsewhere, John Smith's remains a hearty choice for those in Yorkshire, while Carling continues to have a good brand strength in its West Midlands base.
Finally, those in the east of England are more likely than the average to plump for a Greene King, while Australian lager brand Foster's refreshes punters in the north-east (although YouGov’s data does not track Newcastle Brown Ale).
Local loyalty
Speaking about the data, Amelia Brophy, head of data products UK at YouGov, said: “Nowadays, Britain’s drinkers have more choice than ever when they go to their local. However, our research is telling for brewers and ad planners alike.
“There appears to be a strong amount of loyalty to those with roots in the area, with London Pride and Tennent’s particularly strong with those live near where the beer is produced.”
Meanwhile, key drink trends for 2018 operators need to take note of include New England IPA, craft cider, lower-alcohol drinks, hybrid drinks and ‘adult’ soft drinks, according to a new report.
The Menu and Food Trends Report 2018 from Morning Advertiser sister title MCA, states that Seedlip, the world’s first non-alcoholic spirit, is increasingly prominent on drinks lists.
