The two-pint glasses appeared in the Golden Fleece in Chelmsford, Essex, ahead of the Bank Holiday weekend and for those partaking mean fewer trips to the bar.
News that the premises had started serving in the larger glasses was met with delight by punters posting on the pub’s Facebook page, which had clocked up 263 comments at the time of publication.
'Awesome'
Typical comments included “best news ever”, “let’s check it out”, “awesome” and “get them ordered save ye pouring them twice”.
For customers worried that the glasses would only be available for lager, due to the launch image showing a glass full of the golden stuff, pub staff reassured customers, saying: “It’s also available for any of our six real ales, craft beers, ciders.”
“It also fits a whole bottle of wine!” the pub added. Something tested by customers as the pub posted: “So the ladies from Essex County Cricket Club decided the best use for a 2 Pinter is putting a bottle of rosé in it!”
'Stein without a handle'
In spite of the positive response, some punters were less excited, with one asking: “So it’s just a stein without a handle?”
The launch was well timed to make the most of the Bank Holiday and get everyone up to speed for the footballing extravaganza.
Last month, the Morning Advertiser ran its annual Maximising Sport event to share best practice for pubs showing sport. Dom Collingwood, co-founder of event partners MatchPint, explained what fans expect from a viewing experience, how they decide where to watch and what trends to look out for in the next five years.