Westons Cider Report discovered that draught cider saw growth in both value (6.8%) and volume (4.5%) while packaged cider saw declines of 5% in value and 8.8% in value. It said the churn is driving movement of cider from the back of the bar in the fridge to the front of bar on tap.
- The Morning Advertiser is giving operators the opportunity to get a FREE ticket to the Cider Summit. Click here to be in with a chance.
Data from CGA also found that drinkers of fruit cider in the on-trade were predominantly female (67%), for apple, the split between the genders was close (49% female and 51% male). Overall, 47% of cider drinkers were female and 53% male.
Inflationary pressures
The report revealed that in the on-trade, cider and perry is now worth £1.86bn, which has been driven by sales of 2,865,716hl and is at 0.3% moving annual total (MAT) growth, while value is in growth of 2.4% MAT, equating to a rise in category value of £42.7m – driven by fruit, draught and crafted cider.
However, cider saw significantly inflationary pressures in 2017, where the average price per litre rose 13p to £6.47.
Cost of a pint
Cider saw price inflation of 2.1% in the past year, meaning the cost of the average pint has increased from £3.60 to £3.68, with packaged cider being one of the biggest drivers for this, seeing the price per pint rise 4.2% from £4.26 to £4.44.
Much of this increase in price does appear inflationary as, while more premium brands have seen impressive growth, there have been price rises on individual brands across the trade.
Cider Summit
The Cider Summit is back as a stand-alone event.
Held in Bristol on 22 June this year, it will be hosted by Ciderologist and friend of The Morning Advertiser (MA) Gabe Cook.
Cook, who has travelled the world in search of cider stories, has developed an agenda of fascinating topics designed to tickle the fancies of all those interested by and involved in cider. MA food and drink editor Nicholas Robinson said: “Cider is growing in the on-trade and, although its representation on the bar may not be as vast as beer, it is of great interest to consumers who want to see more innovation, more flavours and more formats.
“At our Cider Summit, we’re going to give you the information you need to make informed decisions on what to stock, what the upcoming trends are and what you should steer clear of.”
If you’re interested in booking a ticket to come along to the Cider Summit, contact Stevie Robinson by email at stevie.robinson@wrbm.com or over the phone by calling 01293 846508.
The Cider Summit is sponsored by Westons and Mallets Cider.