Greene King Pub Partners launches updated website help

12-Apr-2018 - Last updated on 12-Apr-2018 at 15:04 GMT

Let's get digital: Greene King Pub Partners' digital toolkit helps operators improve their venue's online presence

After 160 pubs signed up to the digital solution launched by Greene King Pub Partners last year to help pubs grow their online audience, the operator and brewer has released an updated version.

Last year's launch by the Bury St Edmonds-based operator, which currently manages around 2,900 sites across England, Scotland and Wales, was intended to highlight why having a website was a vital part of any successful pub.

Following impressive uptake from pubs in its portfolio in its first year, Greene King has announced that it will be releasing an updated version.

The toolkit helps pubs create, or upgrade to, a premium website, implement online table and accommodation booking services, get a firmer grasp of social media platforms, and offers a free social media library for all partners to use on the Pub Partners intranet.

Digital presence encourages pub footfall

Greene King Pub Partners managing director John Forrest said: “I’m very proud of the strong pick-up our toolkit has already seen in its first year.

“There’s plenty of evidence showing a digital presence encourages a greater number of visits to your pub and there’s lots of competition out there now, meaning not having a website or any digital presence can be a massive hindrance to attracting new customers.

“Pub operators are extremely busy people and, in my opinion, having the key information in this easy-to-use guide is ideal. You can really see a positive difference for pubs with a fantastic website, which are pushing out all their events on the website and social media.”

In order to ensure that partners get good value from the updated service and have access to market-leading online services, Greene King Pub Partners has teamed up with companies such as Retail Impact Solutions (RIS).

RIS commercial partner Andy Mullin added: “Over the past 12 months, RIS has seen genuine positive results achieved implementing effective digital media in partnership with Greene King Pub Partners.

“The introduction of well-structured, carefully targeted social media campaigns designed to drive consumer traffic to a stylish customer-friendly website has seen businesses grow and develop as they position themselves in the modern marketplace.

“The support package that Pub Partners and RIS bring to the partner is one of the most productive and effective in the industry today.”