Edinburgh Gin launches Mother’s Day-inspired fruit liqueur
The liqueur was launched exclusively in John Lewis in autumn-winter 2017, and has fast become one of Edinburgh Gin’s best-selling fruit liqueurs. As a result, the distillery has now rolled out distribution nationwide for on-trade listings.
Bottled at 20% ABV, Pomegranate & Rose is inspired by the Orient, infusing ruby-red jewels of pomegranate seeds with damask rose petals. The liqueur joins the rest of Edinburgh Gin’s family of fruit gin liqueurs; Raspberry, Elderflower, Rhubarb & Ginger and Plum & Vanilla.
Lavish and sumptuous
The liqueur is best enjoyed as a Gin Fizz, over ice or in a cocktail, such as a Rosette Martini.
Speaking about the launch, Edinburgh Gin’s Neil Boyd said: “Pomegranate is associated with decadence, while the addition of rose evokes tastes and aromas of Turkish delight. A lavish and sumptuous fruit gin liqueur, Pomegranate and Rose works perfectly in a Gin Fizz or as a modern twist on a classic Martini.
“Using our classic London Dry Gin as a base, we like to explore and experiment with flavour to create a range that is unique, varied and enriches the gin drinking experience.
“The combination of our distinctive, stylish packaging and the beautiful pomegranate and rose flavours makes this fruit gin liqueur an ideal gift for occasions like Mother’s Day.”
Gin outselling beef
Pomegranate & Rose Liqueur (ABV 20%) is available in 50cl bottles at an RRP of £18.49.
Last month, it was revealed that Britain now exports more gin than beef, according to new figures that show overseas sales reached £530m in 2017.
Gin export sales have almost doubled since 2008, thanks to a surge in popularity of the juniper-based spirit. The Wine & Spirit Trade Association predicts that the gin category will be worth £2bn by the end of 2018.
