Nestpick created the Millennial City Ranking survey, having observed patterns of young professionals flocking to fashionable urban districts. Now in its second year, the study pinpoints which cities are successfully attracting members of the infamous age bracket.
Cities are scored on conventional factors such as employment, nightlife, transport, tourism and health, as well as more niche areas such as access to contraception, internet speed, universities, LGBT friendliness and beer.
Nestpick’s 2018 survey collated beer rankings for cities across the globe by calculating the cost of 500ml domestic beer in a bar in each city. The data was collected from multiple crowd-sourcing projects that track cost-of-living expenses, such as Numbeo and Expatistan.
Ranking 40th overall, Coventry was the highest scoring British city when it came to beer ranking with Birmingham following in 41st place.
Other British cities included in the list were Manchester and Glasgow – ranked 53rd and 54th respectively – Bristol, which comes in at 69th place, and Edinburgh in 72nd.
London received the lowest beer ranking of any British city listed, appearing in 82nd position in the beer category rankings, which was topped by Beijing, China.
London nightlife among the world's best
However, the UK’s capital city received the highest nightlife score – calculated using the opening times of clubs, with the longest and most relaxed opening times equating to the highest score – of any British city included in Nestpick’s study, receiving the 7th best score of any surveyed city – finishing behind Berlin, Paris, Melbourne, Rio de Janeiro, Tel Aviv and Cologne.
Nestpick managing director Ömer Kücükdere said: “The hackneyed idea that Millennials are all entitled snowflakes is tired, and needs to be put to rest. How this generation differs from their predecessors is that they have more choice, and with these increased options has come a sense that they won’t settle for second best.
“This offers an exciting opportunity for cities to rise to the challenge and become a magnet for Millennials because, while this young demographic is demanding more, they are also giving back more in terms of entrepreneurialship, economy and equality than ever before.”
The survey found that, based on scores across all categories, Berlin was the best city on the planet for Millennials to live in – with Manchester, ranked 10th, the best placed British city.
Explore the report's full findings here.