The distributor will fly fly seven regional winners to New York City, with the prizes awarded based on sales and promotion of the premium craft gin.
Bars can win the points-based incentives by collecting the distinctive copper-coloured Brooklyn Gin bottle caps as proof of sale. Additional points will also be awarded for social media posts using the hashtag #BROOKLYNGIN, as well as for displays in venues featuring the brand.
Points-based system
To take part, bars need to register their interest by emailing Brooklyn@hi-spirits.com, or contact their local Hi-Spirits representative. The competition will run from 15 February to 31 April 2018, with a place on the trip for one bartender from the winning bar in each of the seven regions: London; Scotland and Newcastle; north; south coast; Midlands; south-west; and Ireland.
Points will be awarded on the basis of one point for each Brooklyn Gin bottle cap collected; one point for each social media post using the #BROOKLYNGIN hashtag (maximum three posts a week); five points for each in-venue display produced and photographed (minimum one month display) and five points for featuring Brooklyn Gin on the drinks menu (minimum one month).
Speaking about the competition, Dan Bolton, managing director of Hi-Spirits, said: "Brooklyn Gin has built a strong following among bartenders, who appreciate the way its fresh, citrus flavours enhance both classic gin serves and bespoke cocktails."
Rewarding brand loyalty
Bolton added: "Bars now have a huge choice of gins, so with the much-anticipated Bar Convent Brooklyn trade event taking place in the home of Brooklyn Gin in June, this incentive is designed to recognise and reward bars that are supporting the brand.
“Our seven winning bartenders will enjoy an unforgettable trip and get a feel for the true Brooklyn spirit."
Launching in 2018, Bar Convent Brooklyn takes place at the Brooklyn Expo Centre in the New York borough on 12 and 13 June.
The event is an extension of the successful Bar Convent Berlin trade show for bar professionals, showcasing premium brands and a high-profile education programme.